The Entrepreneur’s Journey: Taking the First Steps

So you’ve done it. You’ve pushed your breakfast round the plate, wondered why you weren’t with your family and said, ‘That’s it. There has to be a better way.’

And a few days later you’ve burned your bridges – or at least written a letter which can be boiled down to two words: ‘I resign.’

Child Climbing Steps

You’ve committed yourself to the entrepreneur’s journey. Now you need to take the first steps: you need to write a business plan and you need to raise some money.

The chances are that you’d already ‘written’ a business plan before you wrote your resignation letter. I’ve seen potential entrepreneurs – for now, still employed – with business plans at every stage of completion: from neatly bound, carefully worded documents complete with a three year cash flow forecast – to four lines on the back of the proverbial envelope.

For some people the lead up to the resignation letter is calculated and carefully worked out. For others – as it was for me – it’s the moment when that gnawing sense of unease suddenly crystallises. When there really does ‘have to be something better than this – and it has to be now.’

Most of us know the basics of a good business plan – but I am always conscious that this blog is also being read by people who haven’t yet been tempted to tell the MD what they really think… So let me recap the essential details of a business plan:

· What are you going to do? Simply put, what’s the business about?

· What are your goals and objectives?

· Why are you the person to make it work?

· What’s the market? And what’s your marketing plan?

· Who are your competitors? What makes you different?

· If you’re designing and/or developing a product, what are your plans for that?

· Operations and management: how will the business function on a day to day basis?

· How much money do you need? If you’re investing money in the business, where is that coming from? And if you’re borrowing money, how are you going to pay it back?

· And lastly some numbers – projected profit and loss and cash flow forecasts

Those are the basics – but this is The Alternative Board. We’re about a lot more than the basics. We’re about keeping your work/life balance well and truly balanced. About the business working for you, not – as the vast majority of entrepreneurs find – you

working for the business. So your business plan needs to contain something else – something you need to get right from the outset.

Your business plan needs to contain two commitments – to yourself and to your family. To yourself a commitment that you’ll take time off, that you’ll make the time to keep fit – mentally and physically – and that you’ll invest time and money in self-improvement. Because if you don’t grow, your business cannot grow.

Secondly, a commitment to the people you love. That you’ll be there for them. That you won’t have your body at home and your soul back at the office. However high up the mountain you climb, the view is a lot better if you’re sharing it with someone.

I also like to see a business plan contain a statement of values: this is what we believe in, these are the ethics that underpin the business. Your business needs to be profitable: it needs to be one you’re proud of as well.

And now let me backtrack to the business plan. Because there at the bottom is the thorny question of finance. How much money do you need to start the business? Where is it going to come from and – if you’re borrowing the money – what are you going to use for security? Despite the increasing popularity of new initiatives like Funding Circle, Kickstarter campaigns and venture capital investors, the bank is still far and away the most popular option – and the bank will ask for security. Personal guarantees are never far away for the owners of most SMEs and in many cases, neither is your house.

This is the moment when the price of building your business really hits home. This is the moment when you say to your husband/wife/partner, ‘The house is on the line. The bank want some security and, I’m sorry, that means the house.’

That’s a difficult moment for your relationship. The house you bought together, where you’re raising your family: the house you have plans for… Suddenly there’s the spectre of someone else holding the keys: of a letter arriving from the bank politely inviting you to move out. However much someone loves you, that’s a difficult moment. It’s the moment you realise it’s not just you that will be paying the price.

Which is why that line in the business plan is so important. Time with your family. Yes, you’re building a business – but making sure you don’t miss the Nativity Play is every bit as important. Fortunately, you’re among friends: everyone at TAB UK is committed to making sure you’re sitting proudly in the front row.


Happy New Year. You’re a Hero…

Happy New Year – and welcome to my first blog post of 2018. I hope you all had a wonderful Christmas and New Year – and I hope you’re now well and truly back in ‘work mode.’ I know a few people who had trouble remembering their own names last week, let alone remember what they did for a living…

As I mentioned at the end of last year, I’m going to take a slightly different approach with the blog this year, with longer pieces published every fortnight. I’m also going to alternate the posts between a TAB view of ‘the entrepreneur’s journey’ and a wider look at the economy, business trends and what the stable geniuses that make policy have in store for us.

So congratulations: you’re a hero.


Last year, as I flew to Denver, I found myself reading about ‘the hero’s journey:’ the classic, storytelling structure that underpins so many novels and films. I’ve re-read the article a few times since – and it’s an almost exact parallel with the journey we take as entrepreneurs.

How does the hero’s journey start? It starts in the ordinary world. Harry Potter lives under the stairs. Peter Parker is a nerdy student bullied by his classmates. Frodo lives in the Shire and visits Bilbo Baggins. Ed Reid has a secure job, a company car, and a decent salary.

Then something happens: the inciting incident, or the ‘call to adventure.’ Letters from Hogwarts start arriving, Peter Parker gets bitten, Gandalf tells Frodo he must destroy the One Ring… Oh, and Ed Reid eats his breakfast in Newport Pagnell service station, wishes he was with his family and thinks, ‘There has to be something better than this.’

Initially, our hero refuses the call. ‘I’m just Harry, I can’t be a wizard.’ Peter Parker decides that winning cash at a wrestling match is the best use of his new powers. And Frodo is reluctant to leave the comfort and security of the Shire.

…Just as so many of us were reluctant to leave the comfort and security of the corporate world. We had mortgages, commitments, wives, children, a future with the company.

But we knew that there had to be something better…

I was reading an article on Richard Branson over Christmas – on an Australian site, the internet is a wonderful thing – and he was talking about most businesses being “born out of frustration” that the existing players aren’t doing a good enough job.

It’s important that you know instinctively that you can do it better (than someone else). If you can come up with an idea that will have a positive impact the figures will follow. It’s very rare that special things go bust. Sometimes they do, but it’s rare.

I take his point – but isn’t it also the point that most, if not all, entrepreneurial careers are born out of a sense of frustration? How many people reading this have had their own ‘Newport Pagnell moment?’ (Not quite ‘the road to Damascus’ but you know what I mean…)

As I sat and ate my breakfast I thought, ‘There has to be something better than this. What am I doing here when I should be with my family?’

So yes, my entrepreneurial career was absolutely born out of frustration. I was frustrated that I wasn’t seeing my children grow up and I wasn’t spending enough time with my wife. And I knew that I was ready to create and build my own business.

Yes, of course there were frustrations with the company I was working for. But the frustrations that drove me to start TAB York were internal, not external. I strongly suspect that holds good for 95% of people reading this blog and – if the figures are to be believed – it will hold good for a record number of people in the UK this year.

But what about the second part of Branson’s quote? It’s very rare that special things go bust. Sometimes they do, but it’s rare. Sadly, that’s not true of small businesses. Four in ten don’t make it through the first five years.

What is very rare, is entrepreneurs who are members of The Alternative Board not making it. Over the last nine months I sat in on any number of TAB meetings – and I never ceased to be amazed at the wisdom, knowledge and laser-like insight of our TAB members. It was a privilege to watch them in action and I can’t wait for more of the same in the coming year.

…As they continue on their hero’s journey.

They’ll be tested by their enemies (Snape, then Voldemort: the Green Goblin, Sauron, business competitors), face their final battles and eventually – in the classic ending – ‘return with the elixir.’ Harry ultimately defeats Voldemort, Peter Parker embraces his role as Spiderman and Frodo and Sam return to the Shire.

And you? You think back to that morning at Newport Pagnell – and know with absolute certainty that you made the right decision.

Strange Habits…

You know how it is… You go online to look at one thing, you see a link, click another link and before you know it you’re reading about men in ice-baths…

I’ve written previously about business pitches delivered from freezing water and how it concentrates the mind. Here’s someone else who says freezing water helps him focus – albeit from the far more gentle climes of Silicon Valley.

Every morning Tim Kendall, President of Pinterest (current valuation £9bn), wanders on to his back deck and climbs into a freezer full of water. “A bath with ice wasn’t quite cold enough,” he says. Famous for wearing a t-shirt with the word ‘focus’ on it – “if you do fewer things you can do those things much better” – Kendall claims that his daily dip in the freezer, “Gives me a lot of energy, wakes me up, and resets my mind and body.”

Having read that – and being in research-useless-things-online mode – I wondered if other successful entrepreneurs had equally strange habits. Was there anything we could usefully import to the UK? (Although anyone who’s been to Wetherby races in January will regard an ice bath as positively tropical…)

We may as well start at the top with the richest man in the world. When Bill Gates started Microsoft he liked to keep a check of who was in the office – so he memorised everyone’s number plate. As Microsoft now employs around 120,000 people we may safely assume he’s abandoned that habit… but apparently Gates still takes to his rocking chair when he needs to focus or when he needs to disconnect – a habit which apparently goes back to his days at Harvard, when he’d do long stretches of coding in a rocking chair.

‘The richest man in the world…’ Unless Amazon’s shares have shot up this morning. Jeff Bezos writes a six page memo before every management meeting: everyone then has to sit in silence for 30 minutes and read the memo. Presumably allowing them to say, “Yup, all good with me, boss,” after 30 minutes and 10 seconds…

Bezos also instigated the two-pizza rule. When he started Amazon he wanted a decentralised company with small teams making the decisions: so the rule was simple – any meeting had to be small enough so that everyone there could be fed with two pizzas. (As you might guess there are now any number of scholarly articles on the ‘two pizza rule…’)

Food takes us very neatly to Steve Jobs. Not only was the former boss of Apple famous for wearing the same clothes – black jeans, black jumper – every day, he also went through obsessive periods with his food, eating nothing but apples or carrots for weeks at a time. Apparently Jobs once ate so many carrots that he turned a vibrant shade of orange.


And there’s a link we can’t ignore. Speaking of bright orange people Donald Trump has a hatred of shaking hands – he calls it “a barbaric ritual” – and always carries a hand sanitizer with him. You just pressed the nuclear button, Mr President. No £$%*! I thought that was the hand gel dispenser…

Back to eating habits: Henry Ford ate the weeds from his garden, while Mark Zuckerberg had a year when he would only eat meat that he had killed himself. Charles Darwin tried to eat every animal he discovered and the only-just-late Hugh Hefner would only eat food prepared at the Playboy Mansion – even in a restaurant. And Stephen King always eats a slice of cheesecake before he sits down to write, which may explain why the film rights to this blog remain mysteriously unsold…

Meanwhile Novak Djokovic follows a strict gluten-free, vegan diet and has been known to eat grass. After beating Rafa Nadal in 2011 he celebrated by snacking on Wimbledon’s Centre Court.

Finally, proving the old adage that ‘what you can measure you can control’ former Yahoo CEO Marissa Mayer wanted to create the perfect cupcake: she bought scores of cookbooks and created a spreadsheet – then did the same with the icing. And just in case you’re ever on bake-off, here’s the link you’ll need…

That’s enough from me for this week: I’m off to buy a car number plate – ED 1 should let them know I’m in the office – and go shopping for black jeans and carrots. Oh, and could I apologise in advance to my golfing partners? If I hack out of the long grass to within six inches of the pin next week I may choose to celebrate in an unusual way…

The Work/Life Support System

One of the facets of my new role within TAB is taking a wider view of the UK economy. That’s not to say I ignored it when I was owner of TAB York – but as MD of TAB UK I’m much more aware of the concerns and initiatives of organisations like the Institute of Directors and the Federation of Small Businesses.

…And last week brought a worrying report from the FSB. Their latest Small Business Index – carried out in the summer and based on a survey of more than 1,200 members – found that optimism among entrepreneurs had fallen sharply. Most worryingly, 13% of those who responded to the survey were looking for a way out of their business, the highest figure since the FSB began measuring in 2012.

OK: let’s introduce an immediate word of caution. I suspect if I were a disgruntled entrepreneur, desperately looking to sell my business I’d be far more likely to complete a survey like this than if everything were going well and orders were flying out of the door.

But that said, these are the worst figures the FSB have seen for five years. Rents, regulations, taxation and what Mike Cherry, FSB National Chairman, described as “the ridiculous staircase tax” all contributed to the entrepreneurs’ dissatisfaction.

Inevitably rising costs and uncertainty surrounding Brexit also received honourable mentions and they all – with the notable exception of the UK’s very cheerful export sector – contributed to a sharp fall in the FSB’s ‘optimism index.’

I wonder though, if it doesn’t go deeper than that for many entrepreneurs.

I’ve written previously about the ever-increasing impact of flexible working. If you’re looking to build your team and attract – and retain – the very best talent then offering flexible working is a must. Flexible hours, the option of working from home and genuine regard for someone’s work/life balance are all key.

But flexible working cuts both ways. One company’s flexible day can very easily equate to someone else’s 16 hour day.

I am not saying that we should all go back to 9 to 5 – that’s never going to happen. You can’t turn the clock back and remove flexible working, any more than you can – let’s take a ridiculous example – turn the clock back and ban a safe, convenient, modern, technology-driven ride sharing app…

In the old days it was very simple: if you wanted to succeed in business, you had to meet people. Face-to-face contact was essential.

Not so today: there are plenty of entrepreneurs out there – especially in the creative sector – who have never met their clients. “They’ve become my biggest client, Ed,” someone said to me the other day. “I think I’ve spoken to the MD twice on the phone. Everything else has been e-mail and Facebook messenger. I’ve got an address for invoicing but I’m not even sure where the MD’s based.”

That’s not unusual: for an increasing number of people running a business – whether they employ staff or not – equals sitting in front of a screen all day. And that must lead to more and more ‘lonely entrepreneurs.’


Costs, taxation and ever increasing legislation all play their part in making the life of an entrepreneur difficult: but I just wonder how often loneliness is the final straw…

That’s why I believe the ‘work/life support system’ offered by The Alternative Board is so important: it’s why I believe the potential for us to grow in the future is so exciting. Some of you may have seen my recent profile in the Yorkshire Post – and yes, I absolutely believe that we can move from working with 350 business owners to over 1,000. And if we can do that we will very definitely benefit the UK economy.

But as I said in the article, sometimes as a business owner it’s difficult to know where to turn. I also said that I now realise how much I didn’t know when I started TAB York. One of the things I unquestionably didn’t know was how lonely life can be as an entrepreneur and how much having a support network can help.

Five years from now let’s hope the FSB are reporting that virtually no entrepreneurs are desperate to sell their businesses – and if TAB UK can play a part in that I’ll be absolutely delighted. Everyone needs friends: as the old saying has it, ‘Even the sharpest knife can’t cut it alone…’

Time for your Annual Service

Well, after last week’s slice of humble pie I’m not even going to mention the cricket this week. I don’t even have it on as I’m writing. Oh, for goodness sake. Pushing forward to one he should have left. That’s a fine start…

Remote found, TV turned off and focused on my Mac, let me turn my attention to something I briefly touched on two weeks ago when I was discussing productivity. According to this story in City AM: ‘Half of the UK’s small business leaders are taking fewer than six days off work each year.’

The research quoted suggested that 52% of entrepreneurs took five or fewer days off last year, with one-in-five taking no time off at all. Of those that do make it to the departure lounge, 1 in 4 admit to answering e-mails and taking calls while they’re away, and more than a third take outstanding work with them to finish.

Interestingly, the research also showed that the vast majority of the bosses wanted their staff to take their full allocation of time off – recognising the value of time away from the office and paying real attention to your work/life balance.

So why don’t they practice what they preach?

Let’s exercise a little caution before I move into ‘full rant’ mode. It was a survey and I think we can safely assume that there was some ‘no-one works harder than me’ posturing going on. How many hours day do you work? Pah! Never less than 16. How many days a week are you in the office? Easily eight: nine some weeks… Where are the Four Yorkshiremen when you need them?

But even allowing for that natural exaggeration the results are worrying – and it appears from another study that entrepreneurs are now working longer hours than in previous years. So much for the work/life balance message…

Anyone who has read this blog on even an occasional basis will know that I think working longer and longer hours and not taking holidays is madness. Never mind your business, you’re cheating your family. Hopefully we’ll all be at the top of the mountain one day – but you need someone with you to share the view.

More than anyone, entrepreneurs need to take breaks. I have written many times that to think differently you need to be somewhere different. There’s nothing more dangerous these days than ‘doing what we’ve always done’ but if you sit at your desk every day you’ll do exactly that.

Get away, do something different, and you’ll find you’re thinking differently as well. I’ve lost count of the number of problems I’ve solved/insights I’ve had on holiday, simply because I’ve been thinking in a different way.

And as we’ve always said, if the business doesn’t function without you, you don’t have a business. The only way you’ll find that out is to leave them to it. And if you insist on staying in the office every day then all you’ll ultimately do is bring forward the day when they have to function without you – while you’re stressing about the mobile signal in the cardiac unit…

Holidays also give you a chance to let go of your ego for a while – especially if you take your children. And if they’re the age Dan and Rory are then I’ve no choice other than to let go of my ego. Whenever we try anything new I simply have to accept that they’re going to pick it up more quickly/be better than me/not have the aches and pains the day after. Or all three…

I suspect that a large proportion of those entrepreneurs who never go on holiday would all give the same reason: ‘I don’t have the time.’ No, you don’t. There’s never a good time for a holiday. There’ll always be a new idea, a new client – or a crisis. But if you’re not at your peak – and without a break you won’t be – then you can’t be at your best for the client or able to deal with the crisis.

After all, you service your plant and machinery every year: you do the same with your car. Isn’t it time the company’s most important asset received the same care and attention…

Survival of the Happiest

Orandum est ut sit mens sana in corpore sano

Those of you with a classical education will recognise the words of Juvenal. ‘You should pray for a healthy mind in a healthy body.’

But was the Roman poet satirising those things unwisely sought from the gods – wealth, power, beauty – or was he dispensing business advice a good 2,000 years before Messrs Carnegie, Covey and Robbins?

So why ‘healthy mind’ and – specifically this week – ‘healthy body?’ It’s because I spent a large part of last week reading about the great and good gathered at the World Economic Forum in Davos – the annual gathering of business leaders, politicians and gurus, sprinkled with the odd dash of celebrity. Last year the delegates listened to Leonardo di Caprio attack corporate greed – and then went off to drink Cheval Blanc at £290 a bottle.

Tuesday January 3rd – the first working day of the year – was the day when the vast majority of the British population must have said, “Right, this it” and, along with quite a few people I know, I’m doing my best to have a ‘dry January.’ Yes, it’s a wrench to give up my Friday night bottle of Cheval Blanc, but sacrifices have to be made…

…And dry January – plus increased visits to the squash court – mean I’m feeling fantastic, as the resting heart rate on my Fitbit testifies. I can’t think I’ve ever reached the end of what’s supposedly a depressing month and felt so fit or so focused.

There’s no doubt about it: exercising and eating well – having a healthy body – is a fundamental building block of happiness. It’s also a key part of your business success, as evidenced by this report from Davos: as it says, the kind of drive, discipline and determination needed to push yourself to work out and compete are exactly the same skills needed to get to the top.

I might quibble with the BBC’s wording: I might replace ‘skills’ with ‘mindset,’ but the sentiment is spot-on. The determination you need to maintain an exercise regime is the same determination you need in business: it’s consistent effort that counts, not the results on a single day.

After all, any of us who play golf/play squash/go running know there are days when it just doesn’t ‘click.’ But – like business – there are other days when it magically comes together. The skill is to trust yourself: to know that if you consistently do the right thing the results will come.

So exercise is good – and it follows that the more exercise you do the better it must be. After all, look at the story of Chip Bergh, CEO of Levis who – along with rescuing the 163 year old jeans brand – does a mixture of swimming, running and weights every morning from 5:30 to 7:00. “No-one is as intense as me,” the BBC quote Chip as saying.

As an updated version of Animal Farm might have it, thirty minutes good, ninety minutes better: so should we all increase the time we spend working out?

I’m not so sure.

I look round the tables at TAB York and I see a group of people who are almost certainly fitter than the average entrepreneur. There aren’t many members who don’t do some form of physical exercise.


But I also see a group of people who are happier than the average entrepreneur. They may have spent January re-thinking their fitness regime, but the people round the TAB York table also know that it’s about balance: not just work/life balance, but keeping every aspect of your life balanced. And if you’re committed to an exercise regime that consumes you from 5:30 to 7:00 and ‘no-one is as intense’ as you, then somewhere down the road something has to give.

There’s a fine line between dedication and addiction – as I suspect one of my new followers on Twitter knows: she’s called LycraWidow…

Work/Life Balance: It’s Not Just You…

Let me introduce Helena Morrissey, non-executive chair of Newton Investment Managers and campaigner for greater gender diversity in the boardroom. Oh, and mother of nine children…

Someone sent me the link. ‘What does this say about work/life balance, Ed?’ she wittily added.

I won’t tell you what I thought. Nine children and a city career? Despite the fact that husband Richard is a full-time, stay-at-home Dad, Helena Morrissey still describes herself as “chief laundry lady, story-reader, times-table-tester, cake-maker, present-buyer, holiday and party organiser.”

That’s an impressive list by anyone’s standards – although I’m obviously disappointed to see she’s not coaching rugby as well…


Work/life balance – the underlying and perennial theme of this blog – was much in the news over the festive period and, with due deference to Ms Morrissey, the stories largely focused on men. In particular the BBC featured this article – with nearly half of working fathers saying they’d like a less stressful job if it meant more time caring for their children. Even more significantly, a third of working fathers would be prepared to take a pay cut in return for more time with their children.

We’re entrepreneurs: we choose to do what we do. But that doesn’t mean it isn’t stressful and – as I wrote last week – the problems and uncertainties the entrepreneur faces every day would overwhelm the vast majority of managers.

Why do we do what we do? I’d say that for most of us there are two principal reasons:

  • Providing the very best we can for our families
  • And providing for our own drive and ego: we have to do what we know we’re capable of doing: we don’t ever want to look back and think ‘if only’

But balancing those two aims is one of the hardest jobs you’ll ever do. ‘Providing the very best’ doesn’t just mean material things, it also means time. Quality time doesn’t have to mean the zoo, the swimming pool or a football match: one of the most important lessons I ever learned was that to a small child quality time with Dad is just time with Dad.

“I missed my children growing up” is one of the saddest sentences in the English language and it’s one that too many men are still saying. It’s emphatically not something I ever want to hear around a TAB table.

But as employers, ‘work/life balance’ runs deeper for us. Because we have a duty not only to ourselves, but to members of our team as well. Running your own business brings tremendous pressures – but it also brings control over your own diary. When you’re employed and your boss says, “You need to be in Aberdeen next Thursday,” then you’ll be in Aberdeen, whether it’s sports day or the nativity play. If you run the company, you do at least have the option of thinking, ‘When do I want to be in Aberdeen?’

Not everyone wants to start their own business: but everyone wants to spend time with the children. Entrepreneurs need to be aware of that – and realise that their businesses will benefit as result.

There are now any number of studies showing the benefits of flexible working, for both the employer and the employee: put simply, people who work flexibly are happier and more productive. As technology advances – ‘Alexa, run through the cash flow figures will you?’ – flexible and remote working is going to be on a par with working in the office. Embrace it. Recent results from a Vodafone survey – with 8,000 global employers – saw 83% of respondents say that flexible working had boosted productivity, with SMEs the main beneficiaries.

As businesses fight to recruit and retain key staff, flexible working is going to become as important as someone’s pay packet – and it offers everyone running a business a tremendous opportunity. You can help your team with their work/life balance, improve the quality of their life – and boost your bottom line at the same time.

Why you Should Make Big Decisions in the Morning

“I’m a morning person.”

“I’m totally useless in the morning. Can’t do anything until I’ve had three coffees.”

We’ve all heard people make those claims: I’ve no doubt the vast majority of people reading the blog would file themselves in one of the two categories.

But there’s increasing evidence that what your Granny told you was right. The early bird does catch the worm. Early to bed, early to rise and there’s only one possible outcome…

In simple terms, we’re at our cognitive best in the morning. I can vouch for that: without question, I’m better in the morning. I’m sharper, more alert and I’m conscious that I’m making better decisions.


But enough of the anecdotal: what about the analytical?

Researchers in Denmark studied the performance of two million 8 to 15 year olds in standard tests, taking the time of the test into account. The results showed that for every hour after 8am results declined by 1% – apparently equivalent to missing ten days of school.

As lead researcher Dr Hans Henrik Sievertsen said: “Our ability to focus, make decisions and react is affected by cognitive fatigue.”

So if your teenage son comes home clutching his exam timetable and beaming because his exams are all in the afternoon, he might be paying a high price for sleeping in.

It’s not just students. An article in the Scientific American cited the fact that doctors are more likely to default to simply prescribing antibiotics and prescription drugs as the day wears on.

And judges become less lenient…

In one study, 1,112 bench rulings in a parole court were studied. The data showed that as judges advanced through a day’s cases they became more likely to deny a prisoner’s request and accept the status quo. The proportion of favourable rulings started out high early in the day, at about 65 per cent. By the time the court broke for lunch, favourable rulings were close to zero.

Scientific American draws the same conclusions as Dr. Sievertsen: “the demands of multiple decisions throughout the day erodes their mental resources and leads to inappropriate and all-round bad decisions.”

I think this is fascinating – and it’s got real implications for business. Clearly, we need to be making our big decisions in the morning. Granny was right again: ‘sleep on it’ – because you’re going to make the best decisions when you’re fresh.

It also looks like we’re more creative in the morning. As the day wears on – as cognitive fatigue sets in – both the judges and the doctors were more likely to revert to the status quo, the easy option. If you want to think ‘outside the box,’ you need to be doing it over breakfast. After all, we know what you get if you ‘do what you’ve always done…’

It’s not just making decisions and being creative: there’s the experience of the prisoners and their parole – or lack of it. Clearly, you need to ask for things in the morning as well: if you have to negotiate, then negotiate at nine in the morning. (Preferably not with a judge though!)

So with the analytical and the anecdotal in full agreement, one of my commitments to myself for next year is to be even more of a morning person. Dan and Rory are getting older: we don’t need to be quite so ‘hands-on’ as they get ready for school – so there’s more time for tea, toast, planning the day and feeling in control. I know that benefits my business and my TAB York members.

And there’s a work/life balance bonus as well: with work planned and organised and the big decisions made, evenings are there for my family – not for my laptop.

A Conversation with my Wife

Last week I discussed ‘permission.’ That my job is very often about giving an entrepreneur ‘permission’ to grow: to open the door and see what it could be like, to see the potential for himself and his company. But as I wrote last week:

…Going through that door can be painful. Because you’ll need to have a couple of conversations: one with your team, admitting that maybe you don’t have all the answers. And one with your spouse or partner, saying that you have room to grow: that you’ve had a dream, and you’re going to pursue it…

It’s the second of those painful conversations I want to look at this week. There’s no doubt at all that setting up and building a business puts a strain on a relationship. If you Google ‘business success leads to divorce’ the number of results is terrifying.

But sometimes a regular blog needs to go into deep water. Besides, we’ve tackled loneliness and depression in previous blogs: why not marriage guidance?


(A note on pronouns before I start. As around 75-80% of TAB members are men, and as I’m going to relate this to my own experience, I’ve used ‘he’ for the entrepreneur and ‘she’ for the partner. But swap them round and every point I make is at least equally valid.)

So let me share some of my own story…

When I pushed breakfast round my plate in Watford Gap services and made the decision to start my own business, it wasn’t just a decision about me: it was a decision about my family as well. And yes, it lead to a lengthy conversation with my wife. It also lead to a couple of years of being largely dependent on Dav’s income: years when I was building TAB York and Dav paid the price in going without a lot of life’s luxuries.

Dav’s income allowed me to pursue my dream. You might say that in the same way I give an entrepreneur permission to look through the door, my wife gave me that same permission. I’ll be eternally grateful for that.

Were there some tough times in the first two years? Was the cash flow – with two young children – strained at times? Did it get a little tense occasionally?

Yes to all three.

As I’ve already said, starting a business puts a strain on a relationship. But it’s not just the cash flow – and now we move into real Venus and Mars territory.

The entrepreneur starts a business: his thoughts go something like this:

I’m starting this business for the benefit of my family. Sure things are going to be tough for a while, but ultimately we’ll all benefit. She must be able to see that – and she must be able to see that I’ll go insane if I stay where I am.

His wife takes a different view:

Our security’s gone out of the window. We might not be able to pay the mortgage this month. The kids need new clothes and I need a holiday. And all for what? So that he can spend his days trying to build “a better widget.” Like the world needs another widget…

Then there’s attention: or lack of it. As Dav would tell you, there were plenty of times in the early days of TAB York when I was ‘there but not there.’ All entrepreneurs are the same. Suddenly your head is full of staff who aren’t performing, suppliers who aren’t supplying, the inevitable cash flow problems. It’s all too easy to forget the things you used to do together: date nights, weekends away, the simple act of listening when your partner is talking to you…

Communication is vital in building your business. It’s vital when you come home as well – especially when you’re no longer the boss, but an equal partner.

I often write about the importance of communicating the vision you have for your business. There’s an exact parallel with a relationship. I don’t want to use the word ‘vision’ as it’s too impersonal: but you need to keep focused on the future; on what you want for the family, and for each other.

That’s what Dav and I had – and it’s what we still have. And more than anything, that helps you keep business in perspective.

So yes, there were tough times: some triumphs and some disasters. But as my pal Kipling would say, we tried to treat those two impostors just the same. And we met with pizza instead of steak and treated those two just the same as well…

Five Days Good, Four Days Better

I’ve written about the length of your working week two or three times this year. Specifically, I’ve discussed the difference keeping Monday mornings free has made to my effectiveness and my weekends – and the simple fact that ‘throwing hours at it’ is never the answer. Once you go over 50 hours a week the evidence is very clear: you become less, not more, effective.

I’m not alone with my ‘Monday mornings’ – or Fridays as they are for several Board members.

So I was intrigued when I came across this article in Cap X: ‘Why a four day week isn’t good for your health.’

The article is by Allard Dembe, Professor of Public Health at Ohio State University. The four day week is the Holy Grail he says: it gives more leisure time and family time – and significant cost savings for business.


He points out that many big companies have tried the four day – or ‘compressed’ – week. It’s not just Amazon and Google, Professor. Plenty of businesses I work with in North Yorkshire encourage flexible working, recognising that they’re in the results business, not the hours business.

In his article Dembe concedes some of the advantages of the four day week: but ultimately maintains that the evidence suggests it isn’t good, either for employees or for companies.

He states – rightly – that the same amount of work needs to be done. In simple terms, five days of eight hours translate to four days of 10 hours. And it’s the extra two hours – tacked on at the beginning or end of the day – that draw his fire. “All hours,” he says, “are not created equal,” citing studies showing that longer working days can contribute to ill-health later in life. And he questions whether a ten hour day is worth it if it means losing time with your children for four days of the week.

And as you’d expect from a professor of public health, he also points out that workplace accidents happen when we’re tired.

I’m not going to put Professor Dembe’s article in the same category as Liam Fox’s assertion that we’re all ‘fat, lazy and off to play golf’ – a claim I note he didn’t make at the Conservative conference – but I do fundamentally disagree with it, especially for the entrepreneur.

He makes some valid points, but there’s a simple fact: flexible working is here to stay. The challenge for anyone running a business is to find working arrangements that work for all the members of your team. You have to do that: the top talent that you want – and need – is increasingly demanding flexible working.

But even more importantly, I think flexible working is essential for you: for the entrepreneur.

Yes, we carry our phone and our iPads and we access Dropbox. And yes, that means work is never more than a couple of taps or clicks away. But it also means we have far greater flexibility – that we can both work when it suits us and work around family commitments and our work/life balance.

Earlier this year I mentioned the tendency to think in the same way if you’re in the same place. It’s almost impossible to think strategically about your business if you’re at your desk, ensnared in what Stephen Covey described as “the thick of thin things.” That’s why I’m an absolute advocate of spending working time away from your desk, be that Friday, Monday morning or whenever best suits you.

Working at home – or in the coffee shop – gives you space to think and to emphatically work ‘on’ the business not ‘in’ the business.

As the Scottish poet said, “’Tis distance lends enchantment to the view.” As the English business coach says, “’Tis distance lends perspective to the business.”

And that perspective is one of the most crucial factors in making your business a success. So don’t be afraid to work from home one day a week or to shorten your working week: in the long run it can only benefit you and your business.