Long White Beards are not Mandatory


Mentor: noun. An experienced and trusted adviser. A person who gives a younger and less experienced colleague help and advice over a period of time, especially at work or school.
First used in the modern sense in the 18th Century, the word comes from Homer’s Odyssey: when Odysseus left for the Trojan War he left his old, trusted friend Mentor in charge of his palace and his son, Telemachus.
I wrote recently about the entrepreneur’s journey mirroring the classic ‘hero’s journey’ in fiction. That’s certainly true of the mentor: there are any number of examples in popular culture. Star Wars offers us Obi-Wan Kenobi. Also mentor this Jedi is… The Lion King has Rafiki, Buffy the Vampire Slayer relies on Giles and, of course, Harry Potter has Dumbledore.

These mentors tick all the archetypal boxes: older, wiser, there when they are needed and – in plenty of cases – a long, white beard.

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The idea of the mentor also runs through business and – as an entrepreneur – you’re going to learn one thing very quickly. You will need someone to talk to. Your accountant, solicitor and bank manager will all no doubt be splendid people: however, they are not running a business like yours and your priorities are not their priorities. Your partner’s priorities aren’t your priorities either. The only person who understands is another entrepreneur: for better or worse, you have joined a special club.
I just wonder if mentoring in British business is working as well as it could…
Without wishing to sound old – but policeman definitely do look younger, don’t they? -many of today’s new entrepreneurs are younger. And I think that creates a problem in the traditional UK model of the business mentor, too many of whom – as I’m writing this on International Women’s Day – have been male, pale and stale.
That is not to criticise organisations like Business Link, or to denigrate the work that solicitors/accountants/bank managers do. It is simply to recognise that young entrepreneurs are swimming in a different pond: there must be a gulf between someone who’s just discovered Google docs and thinks its pretty nifty and someone who communicates, banks and shops via WeChat. (Sorry, it’s China’s answer to Facebook, except that it is much more than FB, its owner Tencent is worth more than FB and will shortly be making inroads in the West.)
So let’s dispense with the idea that the metaphorical long white beard is a requirement: I see no reason why a successful entrepreneur of 28 shouldn’t mentor a 24 year old with a start-up.
Interestingly, several of my TAB colleagues do unpaid mentoring work. Speaking to them there is a common thread that runs through the relationships: they like/believe in the person they are mentoring – and they like/believe in the business as well. They’re 50% giving something back and 50% nurturing a business that they believe could become a significant client.
Perhaps it is up to organisations like TAB to take a lead? It’s the Chancellor’s Spring Statement on Tuesday and I would love Philip Hammond to recognise the difference coaching and mentoring within the business community could make to the country’s future. But as one of his colleagues famously dismissed entrepreneurs as “fat, lazy and off to play golf” I won’t hold my breath…
But this really is another area why we need to start asking ‘why not?’ Thinking out loud – and hoping my colleagues will respond positively – why shouldn’t TAB have an event specifically for entrepreneurs under 30?
Let me now return to the hero’s/entrepreneur’s journey.
So our hero has pushed his breakfast round his plate, decided there has to be a better way, resisted the siren call of corporate security, explained the risks to his partner and taken the plunge.
Five, 10, 15 years down the line it is all very different. The problems are not those of a start-up, they’re the problems of success. He now employs people; the retired guy who did his books two days a week has given way to a finance director; most importantly, his family is beginning to see the benefits of the gamble he took. But he still needs support, guidance and someone who truly understands.
This, of course, is where TAB plays such a key role for so many entrepreneurs. No longer one mentor, but seven – and still not a long white beard in sight… Not only that, you learn as much from mentoring your colleagues as you do from them mentoring and supporting you.
I’m a passionate advocate of peer-to-peer coaching and the mentoring that goes with it. I think it has the potential to make a significant difference to our economy. And as I’ll outline in a fortnight’s time, I don’t see any limits to its applications – even for the biggest businesses.

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Carillion: Incompetence on an Industrial Scale


Well, I’ve been through the post three times – yes, home and work. Checked my e-mails. Facebook, obviously… And it’s not arrived. Clearly an administrative oversight. Can’t get the staff I expect. So for yet another year I won’t be going to the World Economic Forum, the annual meeting of the great and good in the Swiss resort of Davos.

But tempting as it is to write about it instead – to spend the next 800 words with Theresa May, Donald Trump and Elton John’s speech on ‘5 Leadership Lessons from my Darkest Hours’ the real story right now is the collapse of Carillion.

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Like all big companies, Carillion had a strap line: ‘Making tomorrow a better place.’ As everyone now knows, the company went into liquidation last Monday with debts of £1.5bn and a pension shortfall of at least £600m – so for Carillion, there is no tomorrow. For the handful of hedge fund managers who made millions out of betting against the company tomorrow may not be a better place but it will certainly be a richer place.

But for the thousands of Carillion staff, and many, many small businesses, tomorrow looks anything but a better place. I have absolute sympathy for every single member of Carillion’s staff – with the exception of the directors – but in this article I want to concentrate on the 30,000 small businesses that will be impacted by Carillion’s collapse.

Carillion was created in July 1999 by a demerger from Tarmac (which was originally founded in 1903). With the Governments of David Cameron and Theresa May continuing the Blair/Brown practice of using the private sector as the supplier of services to the public sector, Carillion was effectively the Government’s ‘go-to’ contractor.

And yet there was plenty of hard – and anecdotal – evidence that the company was in deep trouble. In 2017 it issued three profit warnings: there was also plenty of gossip.

I have not previously used the comments column of the Daily Mail as a source, but two replies to a recent piece on Carillion are worth repeating:

Carillion have been shaky for ages. We were asked if we would undertake a multimillion pound project [for them] as a sub-contractor. Based on some reliable info we said no – thankfully, or their crash and non-payment would have taken us down too.

[They] have been using ‘dodgy’ business practices for years. Undercutting on quotes to the point where competitors know the figure is unsustainable. Writing that piece Mail City Editor Alex Brummer called Carillion a ‘giant Ponzi scheme…’

Effectively Carillion was using the cash flow from their latest contract to paper over the cracks – or fill the black hole, choose your metaphor – from the previous contract. Ultimately – like Mr Ponzi’s investment scheme – that was unsustainable.

Did anyone pay attention to the profit warnings and the dark mutterings? Yes, the hedge funds did. Carillion was ‘the most heavily bet-against company on the stock market’ and the hedge funds will apparently profit to the tune of £300m from the company’s collapse.

Sadly, Her Majesty’s Government did not pay any attention. Despite the profit warnings and the gossip the Government continued to award contracts to Carillion. For example, a week after the first profits warning the Department of Transport announced that Carillion would partner another construction company on a £1.4bn contract as part of HS2.

There was another profits warning in September of last year – swiftly followed by another key infrastructure contract, awarded at a time when Carillion’s CEO and finance director were both leaving. The Government may not be to blame for Carillion’s collapse but it has left senior ministers looking at best naïve and at worst incompetent.

It has also left them with the lot of explaining to do to the owners of small businesses. ‘It’s got 450 Government contracts, the company must be alright’ is a not unreasonable deduction to make.

But now one industry group estimates that up to 30,000 firms are owed money by Carillion, with the firm having spent £952m with local suppliers in 2016. Clearly many small companies will face uncertain futures and/or will need to consider laying off staff to reduce costs. Carillion may have employed 20,000 people in the UK but the 30,000 firms owed money will have employed considerably more. There are real fears of a ‘domino effect’ among smaller companies, with liquidators PricewaterhouseCoopers saying they will not pay any bills for goods or services supplied before the liquidation date of Monday January 15th. Carillion’s creditors have already been warned in court documents that they are likely to receive less than 1p for every pound owed to them.

Bluntly, that is a disgraceful state of affairs. I am trying to keep calm about this but Carillion captures so much of what is wrong with British business – and which the Government could so easily put right. It’s not just the continuing award of contracts, there is also the small matter of Carillion’s terms of business – 120 days.

I’ve used this line before but it bears repeating. When the boys were little they’d occasionally do something and we’d say, “No, you can’t do that. It is just plain wrong.”

That’s how I feel about 120 day payment terms. It is just plain wrong. At best it is asking small business to finance big business and at worst it is pure and simple exploitation. ‘Do the work in January, send the invoice at the end of that month and we’ll pay you at the end of May.’

Back in September 2016 I took Liam Fox – the Secretary of State for International Trade – to task for his description of small business owners: ‘fat, lazy and off to play golf.’ No, Mr Fox, they are anything but ‘fat, lazy and off to play golf.’ They are trying to plug a hole in their cash flow that your Government could fix with one simple piece of legislation. And some of them are wondering how they’re going to save the business they’ve built from the effects of a corporate crash: one that could have been avoided by a Government with an ounce of business acumen.

Some of the smaller companies affected by the debacle will be TAB members. Carillion will unquestionably be one of the problems brought to future Board meetings.

But amid the rubble there is a silver lining – and that silver lining is the meetings of The Alternative Board, and the accumulated wisdom of your colleagues round the table. ‘We’re thinking of signing a contract with X’ is a phrase I’ve heard any number of times. And on a few occasions I’ve also heard that intake of breath and seen the slow shake of the head – the one the garage mechanic used when you asked if your first car could be fixed – and every time it has proved invaluable.

You’ll never be able to take out insurance against the greed of big business and the incompetence of the Government, but your colleagues around the TAB table are the next best thing.

Panto Season Comes Early


The scene: an Alternative Board meeting, anywhere in the UK. We’re going round the table, updating each other on progress. It’s Dave’s turn…

TAB franchisee          So, Dave, bring us up to date. How’s it going?

Dave                           Yeah, good. The MD’s coming over at the weekend and we should finally be able to sort it all out. Few wrinkles to iron out in Ireland but we’re getting there

TAB veteran               You said last time that your two divisions in Ireland couldn’t agree on anything…

Dave                           Well, technically, yes. But we’re getting there

TF                                So you’re all set to abandon your current deals and go it alone?

Dave                           Yep. That’s what the shareholders want

TabVet                        So what deals have you got lined up to replace them?

Dave                           Well, technically, none

2nd TabVet                 Sorry if I’m missing something here but isn’t that … well, just a touch risky?

Dave                           It’s what the shareholders want

TF                                OK, so what impact is this all going to have on the company?

Dave                           Huh?

TF                                About six months ago you said you were doing an impact analysis on the effect this would all have. On every division of the company

TabVet                        Yep, I remember that

2nd TabVet                  Me too. Remember asking if you thought you could get it done in time

TF                                So where is it?

Dave                           Well, technically…

TF                                It was so in depth that you haven’t finished it yet?

Dave                           Not quite

TabVet                        So when will it be ready?

Dave                           That’s a difficult one to answer

2nd TabVet                  Why

Dave                           We haven’t started it yet.

There is silence around the table. A pin drops…

TF                                So you’re telling us, with our experience in business, that you are planning a major, major overhaul of your business, abandoning trading relationships you’ve had for forty years, you have nothing ready to replace them – except hope – and you have done no analysis at all of the impact it might have on your company?

Dave                           Well, technically…

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The TAB blog is politically neutral. And whatever my personal views, I try to be strictly neutral on Brexit. The blog is not, however, common-sense neutral. And when I read the stories coming out of the Committee on Exiting the European Union (let’s just call it the Brexit Committee, shall we?) on Wednesday I was, bluntly, staggered.

Were the UK Government – in the shape of Dave – a member of any TAB board (and frankly, Mrs May, right now I think it would be money well spent) he would not have survived the meeting. I can think of no instance in my seven years with TAB UK in which a member has gone ahead with a radical overhaul of his business without doing some seriously in-depth analysis of the potential impact. If a member of TAB York had acted in that way I would have questioned whether I was any good at my job.

And yet, on Wednesday morning, David Davis sat down in front of the Brexit Select Committee and said that Her Majesty’s Government had done no significant work on the impact Brexit might have on major parts of the UK economy.

Translate that into business terms. If you had tasked your finance director with doing these impact assessments and six months later he came back and said he hadn’t started then there would only be one outcome. He’d be clearing his office the same day. Even if he hadn’t been tasked with doing the work – but hadn’t shown the initiative to do the assessments – the end result would be the same.

David Davis has argued that there is no point in preparing impact assessments because the scale of change will be so big. Again, if you translate that into business, it’s just nonsense. “We’re going to make major changes in the company – a complete change of direction. And because the changes are going to be so big we’ve decided not to bother making any plans.”

Yep, that would go down well with your TAB colleagues.

Enough lampooning politicians. Sadly, they’re an easy target. There must be a reason for the Government’s failure to carry out due diligence…

Theresa May – the MD in our example – famously campaigned for Remain in 2016. A few weeks later she was roundly declaring that ‘Brexit means Brexit.’ She had seen the shareholders get rid of the previous MD and give her the job – with a clear mandate to deliver something she’d very recently campaigned against.

This is the time of year when I traditionally write about planning for next year. And that’s where the lessons of Brexit apply. Because if you don’t absolutely believe in your plans, targets and goals – if they don’t reflect what you want both for the business and as an individual – then you’ll end up exactly where Theresa May and David Davis now find themselves. Trying to deliver a plan that you don’t believe in and, consequently, controlled by external events – when it should be the other way round.

That’s it for this week. Next week will be the last post of the year and I’ll be looking forward optimistically to 2018. And also announcing a change…

Strange Habits…


You know how it is… You go online to look at one thing, you see a link, click another link and before you know it you’re reading about men in ice-baths…

I’ve written previously about business pitches delivered from freezing water and how it concentrates the mind. Here’s someone else who says freezing water helps him focus – albeit from the far more gentle climes of Silicon Valley.

Every morning Tim Kendall, President of Pinterest (current valuation £9bn), wanders on to his back deck and climbs into a freezer full of water. “A bath with ice wasn’t quite cold enough,” he says. Famous for wearing a t-shirt with the word ‘focus’ on it – “if you do fewer things you can do those things much better” – Kendall claims that his daily dip in the freezer, “Gives me a lot of energy, wakes me up, and resets my mind and body.”

Having read that – and being in research-useless-things-online mode – I wondered if other successful entrepreneurs had equally strange habits. Was there anything we could usefully import to the UK? (Although anyone who’s been to Wetherby races in January will regard an ice bath as positively tropical…)

We may as well start at the top with the richest man in the world. When Bill Gates started Microsoft he liked to keep a check of who was in the office – so he memorised everyone’s number plate. As Microsoft now employs around 120,000 people we may safely assume he’s abandoned that habit… but apparently Gates still takes to his rocking chair when he needs to focus or when he needs to disconnect – a habit which apparently goes back to his days at Harvard, when he’d do long stretches of coding in a rocking chair.

‘The richest man in the world…’ Unless Amazon’s shares have shot up this morning. Jeff Bezos writes a six page memo before every management meeting: everyone then has to sit in silence for 30 minutes and read the memo. Presumably allowing them to say, “Yup, all good with me, boss,” after 30 minutes and 10 seconds…

Bezos also instigated the two-pizza rule. When he started Amazon he wanted a decentralised company with small teams making the decisions: so the rule was simple – any meeting had to be small enough so that everyone there could be fed with two pizzas. (As you might guess there are now any number of scholarly articles on the ‘two pizza rule…’)

Food takes us very neatly to Steve Jobs. Not only was the former boss of Apple famous for wearing the same clothes – black jeans, black jumper – every day, he also went through obsessive periods with his food, eating nothing but apples or carrots for weeks at a time. Apparently Jobs once ate so many carrots that he turned a vibrant shade of orange.

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And there’s a link we can’t ignore. Speaking of bright orange people Donald Trump has a hatred of shaking hands – he calls it “a barbaric ritual” – and always carries a hand sanitizer with him. You just pressed the nuclear button, Mr President. No £$%*! I thought that was the hand gel dispenser…

Back to eating habits: Henry Ford ate the weeds from his garden, while Mark Zuckerberg had a year when he would only eat meat that he had killed himself. Charles Darwin tried to eat every animal he discovered and the only-just-late Hugh Hefner would only eat food prepared at the Playboy Mansion – even in a restaurant. And Stephen King always eats a slice of cheesecake before he sits down to write, which may explain why the film rights to this blog remain mysteriously unsold…

Meanwhile Novak Djokovic follows a strict gluten-free, vegan diet and has been known to eat grass. After beating Rafa Nadal in 2011 he celebrated by snacking on Wimbledon’s Centre Court.

Finally, proving the old adage that ‘what you can measure you can control’ former Yahoo CEO Marissa Mayer wanted to create the perfect cupcake: she bought scores of cookbooks and created a spreadsheet – then did the same with the icing. And just in case you’re ever on bake-off, here’s the link you’ll need…

That’s enough from me for this week: I’m off to buy a car number plate – ED 1 should let them know I’m in the office – and go shopping for black jeans and carrots. Oh, and could I apologise in advance to my golfing partners? If I hack out of the long grass to within six inches of the pin next week I may choose to celebrate in an unusual way…

The Professionals


Professionalism. Noun. The competence or skill expected of a professional. The practising of an activity, especially a sport, by professional rather than amateur players.

Hang on, just let me read that again. I can’t see any mention of fighting outside a nightclub at 2:30 in the morning. Or driving a lady home who’s not your wife and ending up accused of drink-driving. Or getting into a taxi which unfortunately whacks a lamppost, leaving you with a broken rib.

I refer, of course, to Messrs Stokes, Rooney and Aguero, all of whom might now be in a much happier – and potentially much less costly – place had they looked at their watches and said, “Goodness me, ten o’clock. I’ve an important game in two days; time I was tucked up in bed with a mug of cocoa.”

Ben Stokes and Wayne Rooney are leaders. Stokes is vice-captain of the England cricket team; Rooney, having re-joined Everton with the experience of captaining Manchester United behind him, must surely have been expected to show leadership; to set an example to the younger players in the dressing room.

What price that leadership now? What price their professionalism?

But this is a business blog – so how do I define professionalism in business?

First of all I think it’s about predictability: that’s not someone saying ‘Ed always says the same thing:’ it about people knowing that Ed will always deliver what he promised to deliver. No ifs, no buts, no excuses: professionalism is delivering what you promised to deliver, when you promised to deliver it.

It’s about preparation as well – and yes, I’m aware that I’m almost wandering down the army’s ‘Six P’s’ path here. Whether it is an interview, a client appointment or a speech, the preparation is as important as the performance: in fact the preparation determines the performance. I will tolerate many things, but one thing that used to really annoy me in my corporate days was the time wasted due to lack of proper preparation, even for supposedly ‘make or break’ meetings. For me it was just unforgivable.

And politeness, which includes punctuality. It may well be the courtesy of kings but it’s also fundamental to business: everyone’s time has value, not just yours.

Let me also define professionalism by what it isn’t. It’s not simply being serious: clearly there are professions where being serious is a requirement, but even then not at the expense of demonstrating empathy and personality.

It’s one of the great truisms of life that people buy from people they like. And that still holds good today, even in an age where we are increasingly dealing with people we may have never met. You can still get your personality across with your language and ‘tone of voice’ – even if that voice is only heard through an e-mail.

I remember an early sales manager telling me to watch Michael Parkinson and Terry Wogan on TV. “They would have made great salesmen, Ed. A loss to the steel industry…”

But despite the instruction to watch Parky and Our Tel I probably didn’t smile enough in my early days. You might be doing a thoroughly professional job: but you’re still allowed to smile and laugh while you’re doing it. Let me hold my hand up and say I wasn’t brilliant at this. So thank you to Paul Dickinson, my predecessor as TAB MD, who gently pointed it out to me…

And yes, I’d like to think we’re seen as professional at TAB: not just in that we deliver results but that we’re fun to work with as well. As I’ve written many times, TAB is about enjoying the journey as well as reaching the destination, and I’m absolutely sure we help the members of the TAB family to do that.

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One last question: this week’s title references a once-popular TV programme. Do any of you remember it? Just a quick test to see how old you are and if your fashion sense has moved on…

The Work/Life Support System


One of the facets of my new role within TAB is taking a wider view of the UK economy. That’s not to say I ignored it when I was owner of TAB York – but as MD of TAB UK I’m much more aware of the concerns and initiatives of organisations like the Institute of Directors and the Federation of Small Businesses.

…And last week brought a worrying report from the FSB. Their latest Small Business Index – carried out in the summer and based on a survey of more than 1,200 members – found that optimism among entrepreneurs had fallen sharply. Most worryingly, 13% of those who responded to the survey were looking for a way out of their business, the highest figure since the FSB began measuring in 2012.

OK: let’s introduce an immediate word of caution. I suspect if I were a disgruntled entrepreneur, desperately looking to sell my business I’d be far more likely to complete a survey like this than if everything were going well and orders were flying out of the door.

But that said, these are the worst figures the FSB have seen for five years. Rents, regulations, taxation and what Mike Cherry, FSB National Chairman, described as “the ridiculous staircase tax” all contributed to the entrepreneurs’ dissatisfaction.

Inevitably rising costs and uncertainty surrounding Brexit also received honourable mentions and they all – with the notable exception of the UK’s very cheerful export sector – contributed to a sharp fall in the FSB’s ‘optimism index.’

I wonder though, if it doesn’t go deeper than that for many entrepreneurs.

I’ve written previously about the ever-increasing impact of flexible working. If you’re looking to build your team and attract – and retain – the very best talent then offering flexible working is a must. Flexible hours, the option of working from home and genuine regard for someone’s work/life balance are all key.

But flexible working cuts both ways. One company’s flexible day can very easily equate to someone else’s 16 hour day.

I am not saying that we should all go back to 9 to 5 – that’s never going to happen. You can’t turn the clock back and remove flexible working, any more than you can – let’s take a ridiculous example – turn the clock back and ban a safe, convenient, modern, technology-driven ride sharing app…

In the old days it was very simple: if you wanted to succeed in business, you had to meet people. Face-to-face contact was essential.

Not so today: there are plenty of entrepreneurs out there – especially in the creative sector – who have never met their clients. “They’ve become my biggest client, Ed,” someone said to me the other day. “I think I’ve spoken to the MD twice on the phone. Everything else has been e-mail and Facebook messenger. I’ve got an address for invoicing but I’m not even sure where the MD’s based.”

That’s not unusual: for an increasing number of people running a business – whether they employ staff or not – equals sitting in front of a screen all day. And that must lead to more and more ‘lonely entrepreneurs.’

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Costs, taxation and ever increasing legislation all play their part in making the life of an entrepreneur difficult: but I just wonder how often loneliness is the final straw…

That’s why I believe the ‘work/life support system’ offered by The Alternative Board is so important: it’s why I believe the potential for us to grow in the future is so exciting. Some of you may have seen my recent profile in the Yorkshire Post – and yes, I absolutely believe that we can move from working with 350 business owners to over 1,000. And if we can do that we will very definitely benefit the UK economy.

But as I said in the article, sometimes as a business owner it’s difficult to know where to turn. I also said that I now realise how much I didn’t know when I started TAB York. One of the things I unquestionably didn’t know was how lonely life can be as an entrepreneur and how much having a support network can help.

Five years from now let’s hope the FSB are reporting that virtually no entrepreneurs are desperate to sell their businesses – and if TAB UK can play a part in that I’ll be absolutely delighted. Everyone needs friends: as the old saying has it, ‘Even the sharpest knife can’t cut it alone…’

Business Advice from Dr. Who


You know how I like to keep up to date with cutting edge modern business management theory, so let’s start this week by hopping in the Tardis and travelling back to the 14th Century. Then we’ll fast forward to the early 20th and consider one of the fundamental building blocks of any business – garden peas.

William of Ockham (or Occam) was a Franciscan friar, philosopher and theologian who died at age of 60 in 1347 – having first come up with a key business principle that still applies 670 years later. Occam’s Razor states that among competing hypotheses, the one with fewest assumptions should be selected. Or more succinctly, the simplest explanation is nearly always right. Or in business terms, KISS.

And now to the University of Lausanne in 1906 where the Italian economist Vilfredo Pareto made the famous observation that 80% of the property in Italy was owned by 20% of the population. As you do, he then went home and confirmed the hypotheses: 20% of the pea pods in his garden held 80% of the peas. Later generalised as the Pareto Principle, the 80/20 rule was born.

We have all known about KISS and the 80/20 rule pretty much from 9:30 on day one of our business careers. We also know that they are as relevant – and as useful – today as they have ever been. So why don’t we give them the respect they deserve? And how can we use them to help build our businesses?

In many ways this is part of the ‘back to basics’ feeling that I’ve returned from Denver with. As technology gets ever more sophisticated, as a new app appears on our phone every week, as there seem to be 101 ways to solve every problem, it’s easy to forget the basics. It’s easy to forget that the simplest solution nearly always is the best solution, and that whatever we do, 20% of our customers give us 80% of our sales and 20% of our time produces 80% of our results.

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So how can we use these old rules to build our businesses?

Let me take the last point first. It’s four or five years now since I first started using Toggl to track how I was using my time – and I still remember the shock when I looked at my first report. How much time had I lost/wasted/frittered away in the week? I’ll keep that one to myself, thanks.

I’ve written many times that you owe it to yourself and your family not to work 60-80 hours a week. 40-45 is fine, providing you are working productively for all those hours. The reason that 20% of our time produces 80% of our results can sometimes be that we’re only working productively for 20% of our time.

Now let’s turn to our customers or clients. For the majority of businesses, 80% of the customers do account for 20% of the sales. So if you want to grow your business, ask yourself two simple questions: where did those customers come from? And what need do we meet for those clients? Answer those questions, and then go out and find some clients that match the same profile.

But this is where Occam’s Razor comes in: this is where we need to resist the urge to over-complicate.

I’ve seen a couple of articles suggesting that the 80/20 rule is scalable. If my top 20% of customers produce 80% of my sales, why don’t I repeat the exercise with just those customers? Wow! My top 4% give me 64% of my sales. (Trust me on the maths!)

No. The simplest solution is the best solution. Once is enough. 4% of your customers is too small a sample: you run the risk of including the one outlier that skews the statistics.

Let me finish with another instance of the 80/20 rule. We’re all familiar with the old saying: ‘I know that half my advertising budget is wasted. I just don’t know which half.’ Today, that no longer applies. Google analytics, ads on Facebook – today you can measure the return on your marketing budget very accurately. And again, you’re going to find that one or two channels account for the vast majority of your leads or sales. Don’t be afraid to concentrate on those channels: you no longer have a moral obligation to keep the local newspaper afloat.

That’s it for this week. After the summer holiday and the trip to Denver I’m looking forward to a weekend at home doing not very much. Then again I have teenage boys: time to reach for my taxi driver’s hat…

The Valley of Clouds


You know how it is on a long flight: you read anything and everything. A history of the sword making industry in Toledo? What could be more fascinating?

So it was that somewhere at 30,000 feet I came across an article that included this quote: it’s from an author – and a bonus prize to anyone who guesses the author before the end of the post…

There’s a phrase I use called ‘The Valley Full of Clouds.’ Writing a novel is as if you are going on a journey across a valley. The valley is full of mist, but you can see the top of a tree here and the top of another tree over there. And with any luck you can see the other side of the valley. But you cannot see down into the mist. Nevertheless, you head for the first tree. At this stage in the book, I know a little about how I want to start, I know some of the things I want to do on the way. I think I know how I want it to end. And this is enough…

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That may well be a description of how the author wrote his books. Isn’t it also an exact analogy for the entrepreneur’s journey – the journey we’re all on?

The long flight took me to Denver, for TAB’s annual conference – as many of you know, one of my favourite weeks of the year. It was great to meet so many old friends and (as always with TAB) make plenty of new ones. The best part of it for me? It was simply going back to basics. After the whirlwind of becoming the MD of TAB UK – after spending so many hours with solicitors, bankers and accountants – it was wonderful to be reminded of the simple truth of why we do what we do.

That’s why the quotation chimed so exactly with me: all of us start our journey with a lot of faith and not much in the way of a ‘map.’ As the quote says, we know where we want to get to, we can see a few staging posts along the way: but the rest we’re going to discover on the journey – and we accept that there’ll be plenty of wrong turns.

So when we start the valley is full of mist – but we can emphatically see the other side. Most importantly, we can see the people we love on the other side of the valley, financially secure and happy. We can see our future selves as well – not just financially secure, but fulfilled because we have achieved what we set out to achieve and realised our full potential.

I know some of the things I want to do on the way. Yes, when we start our entrepreneur’s journey we do know some of the things we want to do: in my experience we want to do things differently, ethically.

And sure, we can see the top of one or two trees – but none of us can see down into the mist. We can’t see the route we’re going to take.

And that might be just as well, because if the mist cleared and we saw all the late nights and missed weekends, the deadlines and the stress, we might decide that the journey across the valley isn’t worth it.

Trust me, it is.

Some members of TAB UK have just reached the first tree. Some of them are a long way across the valley and plenty have reached the other side. Building a business is exactly like walking through the mist – but if you have a guide, someone who can say ‘I was here a year ago. This is the path I took’ then you are going to cross the valley much more quickly, with far fewer wrong turns.

Let me finish with another reflection on Denver. It was absolutely inspiring: TAB is now in 16 countries and is becoming a truly international organisation. The latest country to launch is India – along with China one of the two fastest growing major economies in the world and a country almost synonymous with the entrepreneurial spirit.

As always it will take me about a month to process everything that went on and everything I learned in the week. But I came away with one key reflection: the strength of our team here in the UK. The calibre of the people involved is both humbling and inspiring. Truly, if you are at any stage on the entrepreneur’s journey – just starting or halfway across the author’s Valley Full of Clouds – you could not wish for better guides than the TAB UK team.

The author? The late Terry Pratchett.

Time to go into Reverse


Mentor: noun – an experienced and trusted adviser. Someone who gives an inexperienced or younger person help and advice over a period of time.

And, of course, we’re all familiar with the most famous mentor of them all…

But now the phrase on everyone’s lips is ‘reverse mentoring’ – because it’s not just young people that need training in the office.

What is reverse mentoring? To turn the dictionary definition around it is when an inexperienced or younger person gives an older, more experienced colleague help and advice. Why? One word: Snapchat. Another word: Instagram.

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As social media – and other developments such as gamification and virtual reality – come to play an increasingly important part in both the workplace and the customer journey, so Mr Older-Experienced can be left feeling, well… helpless.

But why do you need training in the office? Why not just ask your teenage children? If you’re asking that question I can only assume you don’t have teenage children. You cannot ask your teenage children. Sadly, I’m becoming all too familiar with their response. The long, drawn-out sigh. The raised eyes, the pained expression. ‘Oh God, I’ve got to explain it to the old person again…’

Back in the office there are some very successful advocates for reverse mentoring. Former Burberry CEO Angela Ahrendts credits it with helping her turn the company around and grow the brand value from $3bn to $11bn. John Lydon, MD of McKinsey Australia said that his tech-capability had increased tenfold – and he was able to understand the minds of a younger generation, and the emerging trends that came with them.

Why does reverse mentoring work? Because human nature all too often dictates that we spend too much time talking to people like us. People who are roughly the same age, from the same background and have the same views. Speaking to someone who’s younger than you, from a different background and significantly lower down the organisation chart can help you see the business from a new angle. In large companies it’s also a good way to identify future leaders: not just how much does someone know, but how good are they at communicating, and making the complex easy to understand.

The other great plus of reverse mentoring is that it creates a culture where everyone in the company is constantly learning – something you emphatically need to do today.

Depending on which projection you read, by the middle of the next decade millennials (people who entered the workforce around the turn of the century) will comprise up to 75% of employees. And yet most MDs and CEOs will still be significantly older.

So we’ll be hearing a lot more about reverse mentoring. I think it’s a great idea: looking back over my days in the corporate world, I can remember plenty of times when it would have helped me, my boss and – in the long term – the company. But I worry that too many organisations will introduce a reverse mentoring programme and simply pay it lip service – ‘this is the latest big thing apparently. I suppose we’d better give it a go’ – while carrying on doing what they’ve always done. And as I have said many times, if you always do what you have always done, these days you will no longer get what you have always got.

In many ways reverse mentoring has been part and parcel of TAB since I joined – even if we didn’t use the exact term. When I was running TAB York I always wanted my Boards to have a mix of ages and backgrounds – and it’s something I now encourage the franchisees in the UK to do. When someone brings a problem, challenge or opportunity to a monthly meeting it is absolutely invaluable for them to see it from different angles and different perspectives. ‘A problem shared is a problem halved’ as the old saying goes: a problem seen from seven different viewpoints is very often a problem solved.

With that, I’m going to leave you for a fortnight. Next week I’m on holiday and the week after I’m joining TAB colleagues from around the world in Denver. But first, a holiday with Dav and the boys: hopefully without the sighs and the pained expressions…

Increasingly Productive – just not Officially…


Well there you are. The Ed Reid Blog scores again.

Joe Root hits the highest ever score by someone captaining England for the first time, and it’s the first win over South Africa at Lords since the average house cost £2,530 and a season ticket to watch Manchester United was £8-10-0d. I tell you, I’m wasting my time writing business blogs…

But the ECB haven’t phoned me, my invoice for ‘sports psychology coaching’ remains resolutely unpaid so here I am – considering the UK’s fairly dismal productivity figures.

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Last week the Office for National Statistics released figures showing that the productivity of UK workers had dropped to levels last seen before the financial crisis – hourly output is now 0.4% below the peak recorded at the end of 2007.

We’ve all known for some time that UK productivity lags behind its major competitors such as the US, France and Germany. A quick glance at the world productivity ‘league table’ shows the UK languishing in 13th place. Norway lead the way, from Luxembourg and the United States, but the UK is scarcely ahead of those sun-kissed holiday destinations where everything closes for the afternoon.

The UK has recovered well since the 2008 crisis but – according to the learned pundits and commentators – that is a product of more people working, and of people working longer hours, rather than a function of increased productivity. Kamal Ahmed, BBC Economics Editor, wrote, “Today’s figures are bad to the point of shocking. [The figures] take the UK’s ability to create wealth back below the level of 2007 – and if an economy cannot create wealth, then tax receipts, the mainstay of government income, will weaken.” Others have blamed underinvestment, the uncertainty caused by Brexit and the current political situation, and sluggish wage growth.

But you know what? I think it may be time to reach for one of the more valuable business tools – a healthy pinch of salt.

Because as I look around me, I don’t see falling productivity. I see exactly the opposite. Virtually every business I work with is busier than they’ve ever been.

Yes, there’s uncertainty: but when has there not been uncertainty for the entrepreneur? And no, the vast majority of the people I work with didn’t vote for Brexit: but they’ve moved on. People running businesses are no longer fighting last year’s war: they’ve accepted the result and they’re now looking to future.

For all the despondency from much of the media, I’d say the ‘optimism index’ among owners and directors of SMEs is high. They’re certainly working hard enough: according to this story in City AM half of them took fewer than six days off last year. (Don’t worry, I’ll be taking them to task in the coming weeks…)

So I’m sceptical about the productivity figures. Traditionally, a country’s productivity is calculated by a splendidly complex formula with references to 2005 and 2013 comparators.

I suspect that we may need a new metric: the nature of productivity is changing. Web designers, app developers, SEO experts – there are plenty of jobs now which did not exist ten years ago and which don’t lend themselves to traditional ‘output’ measurements. London remains the tech capital of Europe and more people are working across borders: it may be that productivity is simply getting harder to measure by the previously used methods.

Then there are the regional differences – output per hour worked in London’s financial and insurance sectors was around seven times higher than in the regions with the lowest industrial productivity – and, even more importantly, the company-by-company differences. I am absolutely certain that if we had a ‘TAB UK productivity index’ we would be right at the top of any league table. I like to think a small part of that is because TAB keeps people focused on being productive, not on being busy.

As Paul J Meyer, founder of the Leadership Management Institute said, “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning and focused effort.”

I don’t know anyone who captures that more than the TAB UK members, and it has been a real privilege to meet more and more of them over the last few months. I couldn’t be more excited about all our – very productive – futures.