Your Goals for 2019: But What if you Achieve Them?


It’s a safe bet that a significant proportion of the people reading this blog have a word document – or a note on their phone or a page in their journal – with a very simple, three word title.

Goals for 2019.

We’re all ambitious: setting goals and targets comes naturally to us. But this morning I want to ask a question that isn’t often asked: why do so many people feel a sense of anti-climax when they finally achieve their goals? Why – for some people – does achieving a long sought-after goal lead not to elation, but to the exact opposite?

Let me give you a very simple example. A large number of women are depressed after their marriage. Not because of who they married (looks up, glances across the kitchen table) but because of an inevitable sense of anti-climax and a feeling of ‘what now?’ According to a report in the Washington Post12% of women admitted to being ‘blue brides.’

Similarly there are any number of anecdotal tales from sport. The momentary elation of winning the gold medal, followed by ‘now what?’ – and quite possibly the realisation that suddenly you’re back at square one. That four years from now you’ll need to prove yourself again. And there’ll be younger, hungrier pretenders to your crown.

There is no reason to suppose that business is any different. Yes, we all have goals for next year and, for most of us, those goals are a staging post on the road to the eventual destination.

But the statistics dictate that someone reading this post will reach that destination next year. They’ll sell the business they’ve built or they’ll reach a turnover or profit level they once considered impossible.

If that’s you, will you go off into the sunset punching the air? Or will you feel a sense of anti-climax and ‘now what do I do?’

Rest assured that you will be a long way from the only person to be suffering from ‘post event blues’ or the ‘arrival fallacy.’ (No, The Arrival Fallacy isn’t a thriller by Robert Ludlum: the theory is that as you get near to your goal you start to anticipate it, and therefore to discount it.)

Personal Goals

OK, time to make it personal. TAB UK is my life’s work. One day someone else is going to be the MD of TAB UK and I have no idea how I’ll feel about that. It will – absolutely – be one of the moments when I would have sought out Paul Dickinson’s wise counsel.

I have shared this with many people, but let me share it with everyone. What’s my long term goal for TAB UK? My vision is to see us helping 1,000 business owners – and thereby benefiting around 25,000 employees and roughly 100,000 people in their families.

That is a really compelling vision for me and obviously my goals for the coming year represent steps along the way.

Would – at some stage – 900 members of TAB UK be a success? In financial terms, yes. Would it satisfy me psychologically? No, I don’t think so. Both Mags and I want to reach the 1,000 member goal – and, with the support of everyone in the TAB family, we’re determined to get there.

So will I feel ‘post-event blues’ or the ‘arrival fallacy’ when we reach 1,000 members? I don’t think so – but I have no way of telling. What I do know is that there will have to be something after that. It may not be to benefit me directly – but I think I will always need to have a goal in sight.

And that, of course, is the textbook way to beat the ‘post event blues:’ to make sure you immediately move on to something else.

I suspect, though, that human nature doesn’t work like that. It dictates that we do pause when we reach the summit, both literally and figuratively. And that is both right and understandable – you’ve worked to get there, you’re entitled to enjoy the view.

And if you find that the euphoria isn’t what you’ve expected then you won’t be alone. Success, as the old saying goes, is a journey as much as it’s a destination. And that’s what all of us at TAB UK are committed to – your success on the journey. You, and the other 999 business owners that are on the journey with you…

Read more of my blog here:

The Importance of Brand Perception in 2018

How do you Manage a Millennial?

The Seven Ages of The Entrepreneur

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Darker Thoughts from an Old Friend


I bumped into an old friend in York last week. He was wearing a suit. And a tie. This was the man who became bored with dress-down Friday – and dress-down every other day of the week – when the rest of us were still learning not to wear a striped tie with a check shirt…

There was only one possible explanation.

“Congratulations,” I said. “You’ve finally made an honest woman of Claire. Where is she?”

He didn’t laugh. “Other end of the scale I’m afraid, Ed. Funeral. My second in two weeks. And both of them not much older than us.”

We’ve all been there: mentioned someone in conversation only to hear, ‘Hasn’t anyone told you? Last Thursday. No warning, nothing.” And inevitably the person being discussed was ‘not much older than us.’

That meeting with my friend played on my mind for the next few days. One thing I am sure of is that there is an ever-increasing level of stress in the average entrepreneur’s life. A few years ago people e-mailed or phoned. Now there is myriad of different ways of contacting someone: whatever you turn off, something else will bleep just as you sit down to dinner.

And we all know the dangers of stress.

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So that chance meeting with my friend stayed with me – not just because we’d been talking about someone close to our own age, but because the conversation posed a question that’s absolutely central to The Alternative Board.

You’ve started a business. You know what you want to achieve: you know what you’re capable of achieving. And you’re determined to get there.

So what do you do? How do you react when someone says, ‘haven’t you heard?’

Do you take it as a signal to run at 100mph in case the same thing happens to you and you never realise your potential?

Or do you stop and smell the roses? Pay attention to your work/life balance? Remind yourself that no-one’s last words have ever been, ‘I wish I’d spent more time at the office.’

The more I thought about it the more I realised I’d seen business owners – perhaps without even recognising it – struggling with the same dilemma. And not just as a one-off.

It’s a problem that raises it head, in different forms, at different stages of your entrepreneur’s journey.

What should I do? Put in the time? Re-invest the cash? And build a company that will really be worth something in 10 or 20 years’ time?

Or realise that I might not get there – and milk the business for all its worth and take my rewards in the here and now.

The answer, of course, is that there is no right answer. The right answer depends on your own individual personality and how you want to live your life. As everyone who knows me will recognise, I’m in the ‘building a business’ camp – and I’m determined to enjoy the journey along the way, sharing that journey with my family and my friends.

Yes, I could be in the office every minute of every day – but I remember waking up one Tuesday morning early in my TAB York days. It was a morning like today: early May and the sun was shining in through the window. I looked at the pile of paperwork on my desk and went off to play 9 holes of golf.

It was a moment when I suddenly appreciated the freedom the decision to start my own business had given me – and when I knew I’d made the right decision in Newport Pagnell service station.

Not every entrepreneur would have taken that decision: some would have ploughed through the paperwork. The important thing, I think, is to recognise what works for you – and what you want from your business.

Whatever choice you make – whether you take your rewards now or later – remember that the business is working for you. It is emphatically not the other way around.

Our Glass is Half Full


Well, we have a form of words. But as many commentators have already written, ‘Nothing is agreed until everything is agreed.’ No matter, the Brexit talks can stumble forward to the next hurdle…

Meanwhile Donald Trump has antagonised 95% of the world by recognising Jerusalem as Israel’s capital, Kim Jong-un is threatening to fire ICBMs on an almost daily basis, Germany doesn’t seem to have an effective government and China is threatening to take over the world. Oh, and the financial world will surely be rocked any day now when the Bitcoin bubble explodes.

Make plans for 2018? Only a madman would think of starting – or expanding – a business.

Welcome to the madhouse.

A recent report from accountants UHY Hacker Young revealed that more businesses were established in the UK last year than in any of the world’s other developed economies. Hacker Young put the number of new businesses at 218,000 – a 6% increase on 2015.

But across the road at the Institute of Directors they are three times as bullish, saying that 650,000 businesses were created last year. I suspect that Hacker Young are counting limited companies and the IoD are counting companies and those registering as self-employed. Whatever way you look at the stats and whatever measure you choose, it’s a remarkable statement of confidence in both the individual entrepreneur’s determination to succeed and the future of the UK.

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And yes, of course confidence comes naturally to an entrepreneur. What is remarkable – and heart-warming – is not just the number of start-ups but the absolute conviction that they will succeed. In the IoD survey 83% of those who replied said they felt optimistic about next year – whereas just 5% were optimistic about the wider UK economy.

Of course concerns remain – chief among them being lack of access to finance and lack of information about the government help available for start-ups and those looking to expand their businesses. Awareness of the British Business Bank, for example, was just 17%. Clearly the Government needs to do rather more to get its message across…

Closer to home, I see the same optimism around the TAB boardroom tables. Optimism, coupled with a steely determination to make it happen. Everyone acknowledges that the road is going to be bumpy – but everyone in the TAB family is determined that next year will be an outstanding success.

As for me, twelve months ago I was the owner of TAB York – and someone who was keeping very quiet about some very complicated negotiations. You all now know how they turned out: to say that 2017 has been an eventful year for me is one of the year’s great understatements!

However much I thought I knew what running TAB UK would be like the reality has been very different. Easier than TAB York? Harder? Neither: simply very different and very exciting – and I see more opportunities for us to grow with every passing day.

I’ve been especially struck by how much our TAB members up and down the UK want to be part of the wider TAB community and how keen they are to meet other TAB members, whether that’s from their own region, the wider UK or internationally.

The ten months since February have been a sharp learning curve for me and I couldn’t have climbed the curve without the support of my brilliant co-director Mags, the amazing team at the Harrogate head office or – as always – the love, support and encouragement of my team at home. I hope all of you know how much I appreciate you.

…Which brings me, misty eyed, to the change I was going to announce. I have been writing this blog every week since 2010. I have absolutely enjoyed it and if you’d told me in 2010 that I could have found something to write about every week for roughly 7½ years I’d have said you were mad. Proof positive that, one bite at a time, you can eat the elephant…

However, my new role as MD of TAB UK has afforded me a broader canvas than writing as owner of TAB York. I hope you’ve noticed the posts becoming slightly longer and taking a wider view of the economy and the future. Necessarily these longer posts take more writing, so from next year I’m going to move to updating the blog fortnightly, starting – after a good break for Xmas and New Year – on Friday January 12th. I’m also going to have more of a theme running through the blog: alternating posts between what you might loosely term an ‘overview’ of business and the economy, with a TAB view of the entrepreneur’s journey – from making the decision to go it alone to signing the final contract and walking into the sunset…

In the meantime have a wonderful Christmas and – on behalf of all of us here at TAB HQ – I hope that 2018 brings everything you would wish for.

You Have Three Months…


Two weeks ago I used a quotation from the late Terry Pratchett as the inspiration for the blog. Struck by the analogy between writing a book and building a business, I wondered if any other writers had some inspiration for us.

Not so much ‘if’ as ‘It…’ That’s the title of Stephen King’s book about a demonic clown which terrorises children in a fictional town in Maine. Whatever you think of the storyline, the film of the same name has just opened – with the third biggest box office opening of the year and largest opening for a horror movie in history. And whatever your view on Stephen King’s writing two facts are indisputable: he’s productive – more than 50 books written – and he’s successful, with around 350m books sold.

So like Terry Pratchett, does King have any insights that we can translate into the business world? ‘Yes’ is the short answer: thirty seconds with Google brings up Stephen King’s ‘Top 20 rules for writers.’

I’m not sure they all translate into business. Number three – ‘don’t use adverbs’ – probably isn’t relevant, I thought confidently. Scanning the list hurriedly I came to number five. ‘Don’t obsess over perfect grammar.’ Right, I’ll try not to do that in this blog what I write every week…

But let me pick out just three points, the first of which is ‘stick to your own style.’ King is counselling against trying to write like John Grisham or Tom Clancy – but the same holds good in business. We all have our heroes of the corporate world: but you cannot run your business like Richard Branson (not, sadly, that he will have much time for business now…) or whichever of the Dragons you want to be this week. You can only run a business in your own style, in your own way and – hopefully with TAB’s help – building on your strengths and compensating for your weaknesses.

‘Write one word at a time.’ That piece of advice almost sounds too obvious to be worth considering: but it has an exact parallel in business. Good years where you demolish your targets don’t just happen: they are made up of good months, good weeks and good days. Success in business is not about consistency of results, it is about consistency of effort. As I have written many times, if you do the right thing every day, the results will come.

But it’s the third point that I think is the most interesting. ‘You have three months,’ says King. ‘The first draft of a book – even a long one – should take no more than three months, the length of a season.’ By a long book King means 180,000 words, which he aims to write at 2,000 words a day over 90 days – consistency of effort.

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Interestingly, the obsession with three months chimes with something I was reading about Tim Ferriss, of 4 Hour Work Week fame. I’ve commented previously on Ferriss not doing what he thinks will make him happy, but what will excite him. He refuses to have long term plans, instead working on what he describes as three to six month ‘experiments.’ Often he has no idea where these experiments will lead: “What’s the worst that can happen?” he says. “You waste a few months and learn a lot while doing it?”

Three months for the first draft of a best seller: three months for an ‘experiment’ that might change your life. And for me, three months is a very effective period for your business. It’s long enough to set targets which have urgency, without being simply today’s to-do list. More importantly, it’s a long enough trial period.

If you still have misgivings about someone after they’ve been doing the job for three months, you’ve probably made the wrong choice. If your latest brainwave isn’t showing clear signs of working after three months, it’s probably best to cut your losses. And if your KPIs are still off-course after the third month, it is most emphatically time to take action – or bring the problem to the next meeting with your TAB colleagues.

Thanks for the reminder, Mr King. ‘You have three months’ is great business advice – and right now those three months will effectively take you to the end of the year. Make the most of them…

The Valley of Clouds


You know how it is on a long flight: you read anything and everything. A history of the sword making industry in Toledo? What could be more fascinating?

So it was that somewhere at 30,000 feet I came across an article that included this quote: it’s from an author – and a bonus prize to anyone who guesses the author before the end of the post…

There’s a phrase I use called ‘The Valley Full of Clouds.’ Writing a novel is as if you are going on a journey across a valley. The valley is full of mist, but you can see the top of a tree here and the top of another tree over there. And with any luck you can see the other side of the valley. But you cannot see down into the mist. Nevertheless, you head for the first tree. At this stage in the book, I know a little about how I want to start, I know some of the things I want to do on the way. I think I know how I want it to end. And this is enough…

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That may well be a description of how the author wrote his books. Isn’t it also an exact analogy for the entrepreneur’s journey – the journey we’re all on?

The long flight took me to Denver, for TAB’s annual conference – as many of you know, one of my favourite weeks of the year. It was great to meet so many old friends and (as always with TAB) make plenty of new ones. The best part of it for me? It was simply going back to basics. After the whirlwind of becoming the MD of TAB UK – after spending so many hours with solicitors, bankers and accountants – it was wonderful to be reminded of the simple truth of why we do what we do.

That’s why the quotation chimed so exactly with me: all of us start our journey with a lot of faith and not much in the way of a ‘map.’ As the quote says, we know where we want to get to, we can see a few staging posts along the way: but the rest we’re going to discover on the journey – and we accept that there’ll be plenty of wrong turns.

So when we start the valley is full of mist – but we can emphatically see the other side. Most importantly, we can see the people we love on the other side of the valley, financially secure and happy. We can see our future selves as well – not just financially secure, but fulfilled because we have achieved what we set out to achieve and realised our full potential.

I know some of the things I want to do on the way. Yes, when we start our entrepreneur’s journey we do know some of the things we want to do: in my experience we want to do things differently, ethically.

And sure, we can see the top of one or two trees – but none of us can see down into the mist. We can’t see the route we’re going to take.

And that might be just as well, because if the mist cleared and we saw all the late nights and missed weekends, the deadlines and the stress, we might decide that the journey across the valley isn’t worth it.

Trust me, it is.

Some members of TAB UK have just reached the first tree. Some of them are a long way across the valley and plenty have reached the other side. Building a business is exactly like walking through the mist – but if you have a guide, someone who can say ‘I was here a year ago. This is the path I took’ then you are going to cross the valley much more quickly, with far fewer wrong turns.

Let me finish with another reflection on Denver. It was absolutely inspiring: TAB is now in 16 countries and is becoming a truly international organisation. The latest country to launch is India – along with China one of the two fastest growing major economies in the world and a country almost synonymous with the entrepreneurial spirit.

As always it will take me about a month to process everything that went on and everything I learned in the week. But I came away with one key reflection: the strength of our team here in the UK. The calibre of the people involved is both humbling and inspiring. Truly, if you are at any stage on the entrepreneur’s journey – just starting or halfway across the author’s Valley Full of Clouds – you could not wish for better guides than the TAB UK team.

The author? The late Terry Pratchett.

The Skills we Can’t Measure


Before I plunge into this week’s post, let me just take a moment to say ‘thank you’ for all the e-mails, text messages and calls over the last fortnight. Taking over TAB UK is a huge honour, privilege and challenge – but I couldn’t be setting out on the journey with any greater goodwill. So thank you all.

Back to the blog: and who remembers Moneyball?

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The old ways of recruitment in baseball were jettisoned. In came Billy Beane, his stats guru and a transformation in the fortunes of the Oakland Athletics.

The central premise of ‘Moneyball’ was simple: that the collective wisdom of baseball insiders – managers, coaches and scouts – was almost always subjective and was frequently flawed. But the key statistics for baseball – stolen bases, runs, batting averages – could be measured, were accurate and – used properly – could go a very long way to building a winning team.

Well, it worked for the Oakland A’s. As Billy Beane memorably says at the beginning of the film, ‘There’s rich teams, there’s poor teams, there’s fifty feet of $%&! and then there’s us.’ The ‘Moneyball’ approach changed all that, with the film chronicling their hugely successful 2002 season.

Small wonder that business has followed the ‘Moneyball’ approach for generations. “What we can measure we can manage” as my first sales manager incessantly chanted, drumming into me that I needed to make “Specific, measurable” goals.

And he was right. Business has to measure results: goals must be specific and measurable and, as anyone who reads this blog on a regular basis will know, I believe there’s only one long term result if you don’t keep a close watch on your Key Performance Indicators.

But does that tell the full story?

Of course we have to keep track of the numbers: of course salesmen must be able to sell, coders must be able to code and engineers must be able to do the basic maths that means the bridge doesn’t fall down.

But none of those things happen in isolation: all of us in business are part of a team. We have to work with other people and – if our job is to lead the team – we have to get the best out of the people we work with.

And for that we need a set of skills that can’t be measured. I’ve written before about the World Economic Forum and their document on the key workplace skills that we’ll all need by the year 2020. Their top ten list includes creativity, people management, co-ordinating with others, emotional intelligence and cognitive flexibility.

Last time I checked, none of those could really be measured objectively.

So are we swinging back to the pre-Moneyball approach? To a time when ‘gut-feeling’ held sway.

No, we’re not. But I do believe we are in an era where what we’ve traditionally called ‘soft skills’ are at least as valuable as ‘hard,’ functional skills.

This has implications for those of us running businesses – and it especially has implications for the training programmes we introduce. In the years ahead, we’ll still need to train our salesmen and our coders, but we’ll need to give them skills that go well beyond selling and coding.

There are implications for hiring and firing as well: they can no longer be based purely on numbers. And yes, I appreciate that the second one is going to cause problems. As a TAB member said to me last month, “I can fire someone for under-performance, I can fire them for stealing from me. But try and fire them because they bring the whole team down with their negative attitude and I’m heading straight for an employment tribunal.”

We’ve all been there: been in a meeting where someone’s glass is determinedly half-empty and they’re equally determined that it will remain like that. There’s a collective sigh of relief when they go on holiday. You can’t let one person bring the team down: it’s up to us as leaders to use our soft skills to make sure that doesn’t happen.

It’s also up to us to make sure that everyone in the team has the chance to develop their own soft skills. Whether it’s negotiation, creativity, co-operation or flexibility – those are the skills our businesses are going to need over the coming years: those are the skills that will help us turn our visions into reality.

What can we Learn from Loyalty Cards?


Open your wallet.

Go ahead. Open your wallet. Or your purse. I’m conducting an experiment.

I am prepared to wager that in there – along with the photograph of your children and the credit cards – are two or three loyalty cards. I don’t mean your Tesco Clubcard – I mean the ones that are stamped. The loyalty cards from coffee shops, bakeries and your enterprising local burger restaurant.

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…And I’m prepared to make a second wager: that all those loyalty cards – that need eight or ten stamps before you get your free bagel or burger – have just one or two stamps on them. That you thought, ‘hey, that’s a good idea, I’ll do that’ and then quickly lost interest.

You’re not alone: that’s archetypal human behaviour – but according to an article in the Harvard Business Review it’s behaviour that may offer business owners and managers an insight into how to improve results from their teams.

Interestingly, it flies in the face of most current business thinking, especially when it comes to setting and achieving goals.

The modern trend is towards flexible working. As I wrote recently, the evidence suggests that teams allowed to work flexibly are both happier and more productive. And unsurprisingly, the vast majority of people have a preference for flexibility when it comes to goals. As the HBR puts it, ‘Adopting a somewhat elastic approach to setting goals allows us some future wiggle room.’

But it you want to achieve a major goal, then the article suggests you’re much more likely to do so with a rigid and restrictive structure for the necessary steps.

And this is where loyalty cards – and yoghurt – come in.

Professor Szu-chi Huang and her colleagues in the marketing department at Stanford University conducted research on the effectiveness of loyalty cards at a local yoghurt shop. It was the standard offer: a free yoghurt after six purchases.

There were two separate offers – the ‘flexible’ one, where customers were free to buy any yoghurts they liked, and a far more restrictive one, where customers had to purchase specific yoghurts in a specific order.

Unsurprisingly, there was far more take-up of the ‘flexible’ offer. Rather more surprisingly, those customers opting for the restrictive offer were nearly twice as likely to complete six purchases and get the free yoghurt. (And before you think it’s just one yoghurt shop near Stanford University, YesMyWine, the largest imported wine platform in the world, has reported similar results with special offers.)

The academics at Stanford suggested that the result was because customers responded to not having to make a decision: that in our ‘information-overload, decision-fatigued’ society people will appreciate something that gives them the chance to make fewer decisions. They go on from that to draw a conclusion for business: that once a goal has been decided on, managers should be rigid in the steps needed to accomplish it – in effect, take any decisions away from the team.

I’m not so sure. First of all I’d argue that people who sign up for a ‘restrictive’ offer are more committed in the first place and therefore more likely to ‘see it through.’ Secondly, my experience of managing large teams suggests that the real answer is “it depends.”

Specifically, it depends on the experience and capabilities of your senior team. If you’re looking to achieve significant change and/or achieve a major goal then, yes, there needs to be a detailed, step-by-step approach with a list of actions and a series of deadlines.

But if you have a ‘details guy’ in the team, my advice is delegate it to the details guy: it’s almost always better to ‘trust and delegate.’ But if you don’t have a details guy, then the actions and deadlines become your job: what’s absolutely certain is that they cannot be left to chance.

So there I am, disagreeing with learned academics at the world’s third-ranked university. I’d be fascinated to hear your views on this: and yes, let’s discuss it over a coffee. I can’t miss a chance to double my number of stamps…

Five Key Questions you Need to Ask Yourself


“Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for life.”

We’re all familiar with that saying. In fact, we’re so familiar with it that we don’t even register the words any more. ‘Oh yeah, it’s that fish one…’

But the saying is fundamentally true: whether you’re talking about food shortages in the third world or educating your own children, ‘teach a man to fish’ always applies.

It applies with my business as well – especially when I’m wearing my ‘business coach’ hat. I can dispense advice very easily: but it doesn’t always work in the long term.

Farmers, fishermen, children or entrepreneurs, people learn best when they discover things for themselves. So my job – either in a 1 to 1 or with the help of half a dozen successful people round a TAB boardroom table – is to help entrepreneurs ask themselves the right questions. Or to put it another way: “Give a man advice and he’ll follow it for a month. Help him discover the advice for himself and he’ll follow it for life.”

So what are the questions I want entrepreneurs to ask themselves?

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Obviously some vary with the entrepreneur and the nature of their business, but looking back over the last seven years of TAB York certain key questions crop up over and over again. They apply to every member of TAB York – and to every entrepreneur I’ve worked with:

What do I really want from my business?

“I want more time and more money, Ed.” That’s almost always the first thing someone says to me – but in itself it’s meaningless. It’s a lazy way of thinking. So I need to ask some direct questions. How much more time? What will you do it with? How much more money? Why? What difference will it make? No-one can motivate themselves with a mental image of an abstract ‘more time and more money.’ It’s much easier imagining your house in Portugal; Friday on the golf course or handing your daughter the keys to her first car.

Can I please everyone?

As I’ve written many times on the blog, human nature dictates that we like to say ‘yes’ – whether it’s to a new client or a new commitment outside the office. But all the successful people I know say ‘no’ on a regular basis. If you want to avoid what Stephen Covey famously termed being ‘in the thick of thin things;’ if you truly want more time, then you’ll need to ask yourself this question – and sooner rather than later.

Am I in my comfort zone?

Let’s trot out another old saying: ‘Ships are safe in the harbour, but that’s not what ships are built for.’ And being safe in your comfort zone isn’t what an entrepreneur is built for. Staying in your comfort zone limits your growth; it gives you a false sense of security. Stay too long in your comfort zone and there’s a real danger that – when you finally pop your head above the parapet – you won’t recognise the new world.

Am I prepared for criticism?

As I wrote last week, we’re now living in an age where everyone has an opinion – and it’s easier than it’s ever been to voice that opinion. You can’t please all the people all the time and today those that aren’t pleased will reach for their keyboards. So be it. Criticism – and its attendant handmaiden, jealousy – is an integral part of a successful entrepreneur’s life. Focus on your long term goals and let it wash over you.

Do I know everything I need to know?

As Mario Andretti famously said, “If everything seems under control you’re not going fast enough.” And if you think you know everything you need to know, you don’t. In fact, with the world changing so quickly it’s safe to safe that the more you think you have to learn the better. Right now, all I know for certain is that on December 3rd 2017 there’ll be more items in my ‘need to learn/need to read’ file than there are now…

Five very simple questions: but they apply to virtually every entrepreneur I’ve ever worked with. And successful entrepreneurs don’t just ask those questions once: they keep asking them. So sometime between now and locking the office on December 23rd take ten minutes and a piece of paper and ask yourself these five questions. It’ll be some of the best preparation you do for 2017…

A Glimpse of the Future


I love my job: the opportunity it gives me to say “this is how it could be” – to see someone recognise the possibilities in their life and their work – is immensely fulfilling.

That’s a quote from last week’s post – and the inspiration for those two lines came from the second episode of Westworld.

One scene really struck a chord with me: it went to the heart of everything I do, and I’d like to expand on it this week.

I’m aware some of you may not have seen Westworld, so I’ll tread carefully. In the scene the increasingly desperate writer, Sizemore, presents a scheme for Westworld’s ‘greatest narrative yet.’ There’ll be maidens to seduce, Indians to kill and unnamed horrors that I’m not going to mention in a Friday morning blog post.

“Above all,” claims Sizemore, “It’ll show the guests who they really are.”

He’s shot down by Dr. Ford (Anthony Hopkins), the owner of Westworld.

The guests aren’t looking for a story that tells them who they are. They already know who they are. They’re here because they want a glimpse of who they could be.

Sometimes you’re watching a film, reading a book or listening to a song and there’s a line that absolutely hits home. That’s how it was for me last Tuesday. Hopkins captured not only the essence of Westworld, but also the essence of what I do for a living.

The entrepreneurs I speak to aren’t looking to be told who they are, or where their business is now. They already know that. They want a glimpse of who they could be: of how far they could take their business – and how far the business could take them.

The first time I meet someone, that’s all I can offer – a glimpse.

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What do I want in return? First and foremost, I want an entrepreneur with courage. Someone who – to quote Bobby Kennedy – is willing “not to see things as they are and ask ‘why?’ But to see things as they could be and ask ‘why not?’”

So it’s not someone who wants to gamble on the future, or even someone who’s endlessly positive and always sees the glass as half-full. What I’m looking for is an open mind: a willingness to step outside their comfort zone and the realisation (even though they might not be acting on it then) that you cannot become the person you want to be by continuing to be the person you are.

My job is to say, ‘”This is how it could be, for you and the company.”

I’m giving the entrepreneur permission to think about the future: I’m saying, “There’s the door, it’s OK to walk through it.”

In one of his TED talks Simon Sinek makes a significant point: Martin Luther King didn’t say ‘I have a plan’ – much less, ‘I have a business plan’ – he said “I have a dream.”

Giving people permission to dream – and a setting in which they can dream – is what a great TAB board does. Make no mistake, sitting there at your desk, being the person you’ve always been, isn’t conducive to dreaming. In order to think differently – to see things as they could be – you need to move out of your everyday environment.

Good leaders spend their time encouraging others: giving them the means and the encouragement to grow. But someone needs to tell the leaders they can grow as well: that it’s OK for them to dream, that they don’t always need to be the detached pragmatist running the company. That they can be who they could be.

So when I say, “This is how it could be” I’m opening the door and offering a glimpse of what’s on the other side. Hopefully the entrepreneur will walk through the door, where she’ll find half a dozen like-minded people waiting for her.

But going through that door can be painful. Because you’ll need to have a couple of conversations: one with your team, admitting that maybe you don’t have all the answers. And one – which I’ll tackle next week – with your spouse or partner, saying that you have room to grow: that you’ve had a dream, and you’re going to pursue it…

Nine Pregnant Women


One of the things I do every other Wednesday is read Suzanne Burnett’s blog.

Many people reading this will know Suzanne – a mixture of successful businesswoman and farmer’s wife with a healthy dollop of insight and common sense. And this week, with a quote in her blog that’s perfect for this time of year. It’s from legendary American investor Warren Buffet:

No matter how great the talents or efforts, some things just take time. You can’t make a baby in a month by making nine women pregnant.

The year is ticking by. As I wrote a couple of weeks ago, now is the time to start making plans for next year. But plans – not ‘wish list’ – is the key word.

Remember that it’s ‘SMART:’ specific, measurable, attainable, realistic and timely. And the most important word in there is ‘realistic.’

Over the years – both in the corporate world and as owner of TAB York – I’ve seen thousands of business plans produced at this time of year. By March of the following year a significant number of those plans lay abandoned, hastily pushed to the back of the filing cabinet, their creators denying all responsibility for them.

And the main reason for that was simple: the goals and targets weren’t realistic – and it had quickly become apparent that they weren’t realistic.

But faced with that blank piece of paper the temptation to be too ambitious – or to please the boss peering over your shoulder – is almost overwhelming.

Yes, yes, I know. ‘Better to shoot at the moon and hit an eagle.’ But sometimes we need to put Norman Vincent Peale on hold and listen to Thoreau as well: ‘If you build your castles in the air that’s where they should be: now put the foundations under them.’

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Or as Warren Buffet said, ‘some things take time.’

Many TAB members have made tremendous strides this year: may will do the same in 2017. But there’s no disgrace in saying, ‘No. Next year’s a year when we need to put the foundations in place for 2018.’

One of the key factors in building a successful team – both inside and outside your business – is finding people who’ll tell you the truth. I love my job: the opportunity it gives me to say “this is how it could be” – to see someone recognise the possibilities in their life and their work – is immensely fulfilling. But I couldn’t do my job if I wasn’t unfailingly honest with people. And sometimes that means urging caution: if the immediate job is to fix the cash-flow, nothing matters until that’s done.

So as well as holding up a mirror saying ‘this is how it could be,’ sometimes I have to say, ‘this is how it really is. Let’s fix it.’

As you may have noticed, the debate about Brexit rumbles on. As I write, the legality of invoking Article 50 is being tested in the courts. Clinton and Trump are having a mild-mannered disagreement. Russia, China… the world is going to be a challenging place in 2017 and if that coincides with a year of consolidation for your business, that’s fine. I’ll support you 100% of the way.

No business is on a constantly upward path. At some time we all need to pause and consolidate before we jump to the next level. Almost always, business growth is a series of steps – in turnover, staffing levels and the quality of your team.

It’s my job – helped by your colleagues round the TAB table – to help you make those steps, and to help you recognise the right time to take the steps. So don’t worry if it isn’t next year: setting unrealistic and over-ambitious goals might satisfy your ego in October, but it could cost you a whole year when you quietly shelve the plans in March.

No, you can’t make a baby in a month. And you can’t build a business in one unrealistic year: everything worthwhile takes time.