It’s impossible to start anywhere other than the Ryanair check-in desk this week. The lonely and deserted Ryanair check-in desk after one of the more spectacular own goals in corporate history. What is it about the airline industry? Last year United, this year Ryanair.
Michael O’Leary was swift to go on TV and offer profuse apologies. Flights cancelled for up to six weeks: up to 400,000 passengers with their flights cancelled and/or their holiday plans in ruins. But how do Ryanair still manage to give off that air of ‘sorry-not-sorry?’ There’s just the distinct impression of the kid at school – the one who’s apologising with his fingers crossed behind his back.
So Ryanair have thrown a large rock into their corporate pool. I suspect that they have done lasting and public damage to their reputation. And they have done it spectacularly.
But this week I want to talk about what I think was equally bad customer service. It wasn’t spectacular, it certainly won’t be reported in the media and, if Ryanair threw a rock, this was barely a pebble.
But there’s a ripple. And I hope that when you’ve read the blog this week the ripple may be on its way to being a wave. Here’s an abridged version of the story: if you want the full version, just let me know.
In the summer we went to Portugal for a week with another family. The events I’ve related below happened to both Ben and myself: a double whammy.
I’m a Hertz Gold Club member and I booked a car with them in advance – something around the size of an Astra, at £400 for the week.
When I arrived there was no Astra and instead I was offered a Clio Grande. I wondered if that was big enough for two large suitcases. “No problem,” the very helpful guy on the desk said, “You can upgrade to a BMW X3. Normally that would be £150, but you’re a Gold Member so I can do it for £80.”
That seemed fair enough. And we were anxious to start our holiday: I fumbled for my card. “No problem,” he said. “We don’t need your card. Just initial here … and here.”
And I was done – and, at that point, quite happy with the service I’d received from Hertz.
Fast forward a week. Time to hand the car back.
…At which point I find out that the £80 extra was per day. Was that mentioned initially? Not in a thousand years. Hertz presented the extra £80 as a one-off increase on the £400 I’d already paid.
You can imagine the scene. You can imagine the arguments Ben and I had with Hertz. You can also imagine the time I have wasted on this.
At the time of writing it is still ‘in dispute.’ Hertz have so far refused to take any action: that includes failing to reply to my e-mail of August 20th despite – see the image – telling me that I should ‘stand by’ for a response on four separate occasions. Yep, I’m ‘standing by’ waiting for a response in much the same way as 400,000 Ryanair passengers are ‘standing by’ waiting for a flight. So here we are, in the rather more transparent world of social media…
Will I ever rent a car from Hertz again? Right now I would rather cycle round Portugal with our suitcases on my back. Will you ever rent a car from Hertz again? You may well do: but you will pause before you sign anything.
This is – by some distance – the worst service I’ve ever received in my life. Hertz still have my £500 (and Ben’s) and the words ‘ripped-off’ and ‘mis-selling’ don’t even come close. Worst of all is that – in the best traditions of United and Ryanair – Hertz don’t seem to care.
They may have been around since 1918, they may be the biggest name in car rental, but nothing excuses their lamentable service and their inability to answer an e-mail. I’ll be sharing this post with them: let’s hope someone at Hertz finally wakes up and takes notice. I’ll let you know…