Our Glass is Half Full


Well, we have a form of words. But as many commentators have already written, ‘Nothing is agreed until everything is agreed.’ No matter, the Brexit talks can stumble forward to the next hurdle…

Meanwhile Donald Trump has antagonised 95% of the world by recognising Jerusalem as Israel’s capital, Kim Jong-un is threatening to fire ICBMs on an almost daily basis, Germany doesn’t seem to have an effective government and China is threatening to take over the world. Oh, and the financial world will surely be rocked any day now when the Bitcoin bubble explodes.

Make plans for 2018? Only a madman would think of starting – or expanding – a business.

Welcome to the madhouse.

A recent report from accountants UHY Hacker Young revealed that more businesses were established in the UK last year than in any of the world’s other developed economies. Hacker Young put the number of new businesses at 218,000 – a 6% increase on 2015.

But across the road at the Institute of Directors they are three times as bullish, saying that 650,000 businesses were created last year. I suspect that Hacker Young are counting limited companies and the IoD are counting companies and those registering as self-employed. Whatever way you look at the stats and whatever measure you choose, it’s a remarkable statement of confidence in both the individual entrepreneur’s determination to succeed and the future of the UK.

half-full-and-empty-157672090-57a8f6553df78cf45952581a

And yes, of course confidence comes naturally to an entrepreneur. What is remarkable – and heart-warming – is not just the number of start-ups but the absolute conviction that they will succeed. In the IoD survey 83% of those who replied said they felt optimistic about next year – whereas just 5% were optimistic about the wider UK economy.

Of course concerns remain – chief among them being lack of access to finance and lack of information about the government help available for start-ups and those looking to expand their businesses. Awareness of the British Business Bank, for example, was just 17%. Clearly the Government needs to do rather more to get its message across…

Closer to home, I see the same optimism around the TAB boardroom tables. Optimism, coupled with a steely determination to make it happen. Everyone acknowledges that the road is going to be bumpy – but everyone in the TAB family is determined that next year will be an outstanding success.

As for me, twelve months ago I was the owner of TAB York – and someone who was keeping very quiet about some very complicated negotiations. You all now know how they turned out: to say that 2017 has been an eventful year for me is one of the year’s great understatements!

However much I thought I knew what running TAB UK would be like the reality has been very different. Easier than TAB York? Harder? Neither: simply very different and very exciting – and I see more opportunities for us to grow with every passing day.

I’ve been especially struck by how much our TAB members up and down the UK want to be part of the wider TAB community and how keen they are to meet other TAB members, whether that’s from their own region, the wider UK or internationally.

The ten months since February have been a sharp learning curve for me and I couldn’t have climbed the curve without the support of my brilliant co-director Mags, the amazing team at the Harrogate head office or – as always – the love, support and encouragement of my team at home. I hope all of you know how much I appreciate you.

…Which brings me, misty eyed, to the change I was going to announce. I have been writing this blog every week since 2010. I have absolutely enjoyed it and if you’d told me in 2010 that I could have found something to write about every week for roughly 7½ years I’d have said you were mad. Proof positive that, one bite at a time, you can eat the elephant…

However, my new role as MD of TAB UK has afforded me a broader canvas than writing as owner of TAB York. I hope you’ve noticed the posts becoming slightly longer and taking a wider view of the economy and the future. Necessarily these longer posts take more writing, so from next year I’m going to move to updating the blog fortnightly, starting – after a good break for Xmas and New Year – on Friday January 12th. I’m also going to have more of a theme running through the blog: alternating posts between what you might loosely term an ‘overview’ of business and the economy, with a TAB view of the entrepreneur’s journey – from making the decision to go it alone to signing the final contract and walking into the sunset…

In the meantime have a wonderful Christmas and – on behalf of all of us here at TAB HQ – I hope that 2018 brings everything you would wish for.

Advertisements

The Irresistible Rise of the Entrepreneur


Mid-November. Dark, cold, gloomy. You leave your house in the dark, you come home in the dark. It’s freezing, the fog hangs in the Vale of York – and only the brave travel from Pickering to Whitby without a clove of garlic and a silver bullet in the car…

November is by common consent the most depressing month of the year: which is why I am going to write one of my most upbeat blog posts, celebrating the irresistible – and very optimistic – rise of the British entrepreneur.

maxresdefault

It’s not just November: the bickering continues around the Brexit negotiations; the Bank of England have said inflation will remain high, placing more pressure on wages; we have a rudderless Government and an Opposition committed to turning us into Venezuela.

Despite all this, the optimism, endeavour and commitment of the British entrepreneur continue to shine through.

New research from the Hampshire Trust Bank and the Centre for Economics and Business Research (CEBR) has revealed that the number of small and medium sized enterprises (SMEs) in the UK has grown by almost a quarter over the last five years. The FSB now puts the number of private sector businesses at 5.5m.

Leading the way in the CEBR survey was the ‘office administration and business sector’ with the number of SMEs increasing by 76% between 2011 and 2016. Second place went to ‘human health services’ with a 50% rise.

The cynic might retort that this is not real growth; it is simply people becoming virtual assistants or personal trainers.

But it is Friday morning: the glass is not so much half full as running over. Every business has to start somewhere: Apple was once a college dropout building a computer in his garage. Virgin was once someone who left school at 16 selling records in a student magazine.

Small businesses are unquestionably good for the economy – they are innovative, they drive growth and they stimulate local economies. If Tesco want a shop fitting out they use a national firm: if it is the local florist, then there’s work for the local electrician, joiner, glazer and plumber.

Some interesting statistics also came out of HSBC’s second Essence of Enterprise report, which found British entrepreneurs looking to the future with confidence, on average expecting their businesses to grow by 62% over the next five years. Perhaps worryingly though, Britain is creating fewer technology start-ups than other countries – 17% compared to a global average of 24%. (And yet half of our schools still don’t offer a GCSE in Computer Science. Madness, Mrs May, madness…)

Perhaps the most interesting point to emerge from the HSBC report was on motivation. Today’s entrepreneurs are driven not solely by money (sometimes not even by money) but by a desire to have a positive impact on society – something which absolutely chimes with the philosophy of TAB, not just in this country but around the world.

What I find fantastic is that the entrepreneurial flame burns at both ends of the age spectrum. Over the last ten years the number of businesses run by the over 55s has risen by 63% – but that is eclipsed by the number of entrepreneurs past the theoretical retirement age. People over 65 now run 140% more businesses than they did ten years ago.

But if you want to be really encouraged, read this report on the festival of young entrepreneurs which has just taken place in London. It holds out so much hope for the future of the country – although with entrepreneurs as young as nine, it makes me feel positively old.

But someone who is even closer to a new hip (well, hopefully…) is Philip Hammond who, on Wednesday next week, will present the first Autumn Budget. He has a lot to do to build bridges with the small business community: many people are still angry at his ill-conceived raid on the self-employed in the last Budget.

So what do I want to see from the Budget? More than anything I want to see a Budget which shows the Government understands what it means to be an entrepreneur: that they understand the risks – both personal and financial – in setting up a small business. Entrepreneurs and SMEs are not a cash cow to be milked, they are a source of employment, innovation and growth. They are the future of the economy.

Let’s hope that the Chancellor recognises that – or he risks a lot of those very optimistic and ambitious young entrepreneurs deciding that Berlin, Lisbon or San Francisco might be a more attractive place to develop their business…

Big Brother? He’s Sitting on your Desk…


In the old days advertising was very simple. You developed a product and went along to Madison Avenue. You consulted Don Draper – he put his Lucky Strike and his secretary to one side for a few minutes and came up with a catchy slogan. The artwork was done and your ad targeted with laser precision. It went up on a billboard at the side of the interstate: everyone who drove past saw it. In theory…

Fast forward 57 years: last week Facebook announced soaring third quarter profits, bringing in more than $10bn in advertising revenue. Profits for the three months rose to £4.7bn (£3.5bn), which is up 80% on a year ago. Much of that revenue comes from small and medium sized businesses – exactly like ours – which make up the bulk of Facebook’s 6m active advertisers.

guide-to-facebook-advertising-850x470

Meanwhile Amazon boss Jeff Bezos once again leapfrogged Bill Gates to become the richest man in the world, as Amazon shares surged thanks to Q3 sales being 34% up on the same period last year. Sales were $43.7bn (£33.5bn) compared to $32.7bn in 2016. And if you are wondering how much $43.7bn is – it is equivalent to the economy of Slovenia.

Facebook now generates more advertising revenue than most major TV networks. So why do SMEs advertise in such huge numbers with the company? Why are the projections that ever more businesses will join them? And most importantly, what does the future look like?

In the early days you had a business page on Facebook. ‘No, no, we don’t need to advertise. We’ve a Facebook page.’ Sadly, Facebook business pages have pretty much gone the way of the penny-farthing. ‘Organic reach’ is dying out, with estimates suggesting that less than 1% of a business’s ‘fans’ actually see the updates the business posts.

But businesses still need to advertise – and the first thing that attracts them to Facebook is the sheer scale of the numbers. Facebook has 2.07bn active users – strip out 10% of that figure for duplicate accounts and you still have around a quarter of the world’s population.

More than 1.5bn people log into Facebook every month, with more than a billion now logging in every day. With people spending ever increasing amounts of time on social media – studies suggest that the average American now spends up to 2 hours a day on social networks – there is plenty of time for advertising to connect.

Secondly, advertising on Facebook is cheap – and scalable. You do not have to commit to a billboard or a TV slot. Businesses can set their own budget and ‘dip a toe in the water’ with a spend of £40-50 getting an advertising message in front of 5,000 to 10,000 people. After that, it is scalable: the ad doesn’t work? Scrap it. It does work? Spend more money and increase its reach.

But the real reason advertising on a platform like Facebook is so attractive is the very specific targeting. Businesses can target users with Facebook ads by location, demographics, age, gender, interests, behaviour and connections. Everyone in North Yorkshire between the ages of 25 and 35 interested in being an entrepreneur? No problem: how much would you like to spend?

It’s the same story with Amazon. Once a book store, Amazon is now arguably the world’s most trusted and effective search engine. Marketing technology company Kenshoo reported that 72% of people visit Amazon if they’re planning to buy something online. And why wouldn’t they? The Amazon search engine is fast, it’s accurate – and the product listings page has everything a shopper could want to know: price, descriptions, pictures and reviews.

But even if you don’t buy the product from Amazon, you’ve researched it – and Big Brother has quietly stored the information away, ready to make recommendations next time you drop by.

We all know the feeling of being ‘stalked online.’ You look at something – and seconds later ads for it are following you round the internet. The first time it happened to me (it was for work shirts, honestly) I found it quite unnerving: now it is an accepted part of being online – but it still leaves me feeling that Big Brother is watching me. That feeling is only going to increase – and if Amazon and Facebook ever merge then believing in privacy will be like believing that the Earth is flat.

So what does the future look like? As I wrote last week, ‘algorithms will do the heavy lifting.’ The buzzwords are ‘deep learning’ and ‘machine learning’ and the ‘machines’ are only going to go on learning. However good you think your insight is, it won’t be as good as the Amazon/Facebook algorithm. My desire for work shirts has been noted – and will never be forgotten.

Over the next ten years, advertising will move from communicating to predicting. Content and advertising will be so intertwined that we will not be able to tell which is which. As brands learn more and more about you, your emotional commitment to them will strengthen: a recent study by neuroscientist Paul Zak claimed that three out of eight people already love their favourite brand more than they love their spouse. (Checks to see if wife is reading over his shoulder…)

And advertisers will know exactly how much we like their brands because our pulses (via our smart watches) will tell them. And with that chilling thought I’ll leave you to enjoy the weekend. Just remember to take your watch off before you log on to Facebook…

Just Eaten?


When Dav and I were first married we’d often watch a video on a Saturday night. “Why don’t we stay in and watch a film tonight?” my lovely wife would say.

What she meant was, ‘Why don’t you drag yourself away from the fire, put your coat on, drive down to Blockbuster, rent a video – and a tub of ice-cream – and bring it home? And then tomorrow you can do exactly the same and take it back.’

…And as the rain lashed down I’d think, ‘There has to be a better way.’ And now there is. Amazon, Netflix, on demand… The idea of going out into the dark and the cold to rent a film is simply ludicrous. Dan and Rory fall about laughing.

Blockbuster? At its peak in 2004 it employed 84,000 people worldwide in more than 9,000 stores. It filed for bankruptcy in 2010 and its last stores were sold the following year.

Until recently, I felt much the same about takeaways. “Oh, I can’t be bothered to cook. Why don’t we have a Chinese or an Indian?” But it wasn’t a takeaway: it was a go-and-collect.

JE_New_Logo

Then the takeaway shops started to deliver – and technology and big business eventually came together in a plethora of Just Eat signs. The company started in Denmark in 2000, is now headquartered in London and operates in 13 countries around the world. It’s just posted a 44% increase in revenue for the third quarter and is the most visible face of our love affair with takeaway food. There are now more than 56,000 takeaways in England, up by 4,000 over the last three years.

So let me pose a question: could Just Eat eat the restaurant industry?

Ever since this blog started in 2010 ‘nothing is impossible’ has been a constant theme running through it. ‘Don’t think it can’t happen because, today, it can.’

So could the restaurant industry – that basic staple of birthdays, anniversaries and targets achieved – be under threat? According to accountants Moore Stephens the answer is yes. They cite the rising cost of imported food because of Brexit and problems with increasing business rates – due to rise by 42% in some parts of London this year – and suggest that 20% of the UK’s restaurants could go out of business.

Factor in the rise and rise of the takeaway and the number could be even higher. ‘Go and collect it’ has become ‘tap the app and have it delivered.’ Eating out means getting changed, booking a table, going into town, one of you can’t drink because you have to drive… “Let’s just stay in, order a takeaway and watch a film” is quick, easy and convenient – and a lot less expensive.

But business rates and Brexit are one thing: a fundamental shift in consumer behaviour is quite another.

And right now the words ‘fundamental shift’ apply everywhere: ‘don’t think it can’t happen because it can’ probably ought to give way to ‘don’t think it can’t happen because it already has.’

Five years from now chatbots will be interacting with your customers, autonomous vehicles will be reducing the need to own a car and machines will be learning. As a recent article in Forbes put it, ‘Algorithms will be doing the heavy lifting.’

…And that’s before we consider voice control. With Alexa – or her second cousin – sitting in every home and on every desk, controlling everything in your home and office with voice commands will be second nature.

It’s easy to see the future glass as half-full. Amazon drones flying overhead delivering everything we need and Just Eat and Deliveroo drivers knocking on the door with all our meals. Throw in the ability to work from home and we may never need to leave the house again.

But you won’t be surprised to know that I see the glass as very much half-full. Yes, change is coming and it will impact areas of our lives and businesses we thought were set in stone. But change always brings opportunity – and who better to capitalise on it than the members of TAB UK?

Strange Habits…


You know how it is… You go online to look at one thing, you see a link, click another link and before you know it you’re reading about men in ice-baths…

I’ve written previously about business pitches delivered from freezing water and how it concentrates the mind. Here’s someone else who says freezing water helps him focus – albeit from the far more gentle climes of Silicon Valley.

Every morning Tim Kendall, President of Pinterest (current valuation £9bn), wanders on to his back deck and climbs into a freezer full of water. “A bath with ice wasn’t quite cold enough,” he says. Famous for wearing a t-shirt with the word ‘focus’ on it – “if you do fewer things you can do those things much better” – Kendall claims that his daily dip in the freezer, “Gives me a lot of energy, wakes me up, and resets my mind and body.”

Having read that – and being in research-useless-things-online mode – I wondered if other successful entrepreneurs had equally strange habits. Was there anything we could usefully import to the UK? (Although anyone who’s been to Wetherby races in January will regard an ice bath as positively tropical…)

We may as well start at the top with the richest man in the world. When Bill Gates started Microsoft he liked to keep a check of who was in the office – so he memorised everyone’s number plate. As Microsoft now employs around 120,000 people we may safely assume he’s abandoned that habit… but apparently Gates still takes to his rocking chair when he needs to focus or when he needs to disconnect – a habit which apparently goes back to his days at Harvard, when he’d do long stretches of coding in a rocking chair.

‘The richest man in the world…’ Unless Amazon’s shares have shot up this morning. Jeff Bezos writes a six page memo before every management meeting: everyone then has to sit in silence for 30 minutes and read the memo. Presumably allowing them to say, “Yup, all good with me, boss,” after 30 minutes and 10 seconds…

Bezos also instigated the two-pizza rule. When he started Amazon he wanted a decentralised company with small teams making the decisions: so the rule was simple – any meeting had to be small enough so that everyone there could be fed with two pizzas. (As you might guess there are now any number of scholarly articles on the ‘two pizza rule…’)

Food takes us very neatly to Steve Jobs. Not only was the former boss of Apple famous for wearing the same clothes – black jeans, black jumper – every day, he also went through obsessive periods with his food, eating nothing but apples or carrots for weeks at a time. Apparently Jobs once ate so many carrots that he turned a vibrant shade of orange.

9781623706388_p0_v1_s1200x630

And there’s a link we can’t ignore. Speaking of bright orange people Donald Trump has a hatred of shaking hands – he calls it “a barbaric ritual” – and always carries a hand sanitizer with him. You just pressed the nuclear button, Mr President. No £$%*! I thought that was the hand gel dispenser…

Back to eating habits: Henry Ford ate the weeds from his garden, while Mark Zuckerberg had a year when he would only eat meat that he had killed himself. Charles Darwin tried to eat every animal he discovered and the only-just-late Hugh Hefner would only eat food prepared at the Playboy Mansion – even in a restaurant. And Stephen King always eats a slice of cheesecake before he sits down to write, which may explain why the film rights to this blog remain mysteriously unsold…

Meanwhile Novak Djokovic follows a strict gluten-free, vegan diet and has been known to eat grass. After beating Rafa Nadal in 2011 he celebrated by snacking on Wimbledon’s Centre Court.

Finally, proving the old adage that ‘what you can measure you can control’ former Yahoo CEO Marissa Mayer wanted to create the perfect cupcake: she bought scores of cookbooks and created a spreadsheet – then did the same with the icing. And just in case you’re ever on bake-off, here’s the link you’ll need…

That’s enough from me for this week: I’m off to buy a car number plate – ED 1 should let them know I’m in the office – and go shopping for black jeans and carrots. Oh, and could I apologise in advance to my golfing partners? If I hack out of the long grass to within six inches of the pin next week I may choose to celebrate in an unusual way…

God’s Own County? Or God’s Own Country?


From Catalonia to the Aland Swedes in the north of Europe to Sardinia and Sicily in the south, there seem to be an ever increasing number of demands for independence, greater regional autonomy or simply more local power. Could it be that Yorkshire is now about to join that list? God’s own county may not become God’s own country, but with serious conversations being held about a ‘Yorkshire mayor’ it looks like the region could well be set for much greater control over its own economy, investment and spending.

…And apparently we already have the runners and riders. Mane’s neatly plaited and jig-jogging round the paddock are Ed Balls from the Red Stable and William Hague from the Blue.

At first glance it is – to use the colloquial term – a no-brainer.

Yorkshire’s Gross Domestic Product – roughly £120bn – is equal to that of the Ukraine and bigger than 11 EU countries, including Hungary, Bulgaria and Luxembourg. Leeds is the largest legal and financial centre outside London – its financial and insurance industry is reckoned to be worth £2.1bn a year. Sheffield has an economy equal to that of Ghana. On the sporting field Yorkshire gained more medals at the Rio Olympics than Canada.

Yorkshire has a bigger population than Scotland: its GDP is twice that of the whole of Wales. And yet it has the powers of neither.

Liverpool, Manchester and Teesside have directly elected mayors, exercising executive powers. And directly elected mayors are more responsible to the local electorate: they’re in power for four years – they can take the tough decisions that need to be taken. What’s more a local mayor is more recognisable – more of a figurehead, both engaging more people in politics and attracting inward investment. A ‘heavyweight’ like Ed Balls has to be more attractive to foreign companies than, say, the head of the regeneration department at the local council.

Yep, it’s a no-brainer. Roll on the first elections for Yorkshire mayor in 2018.

Wood, Frank Watson, 1862-1953; Alexander Darling, Mayor of Berwick-upon-Tweed (1925-1927)

Or maybe not…

Because the more I think about it, the more cautious about the idea I become. Hang on, I’m just going to jump in the car…

I drove from Leeds to London to Birmingham to Liverpool to Manchester and back to Leeds. A round trip of not quite 500 miles. But on that journey I drove through four areas with directly elected mayors – five if Yorkshire follows suit. That’s five directly elected mayors with their attendant salaries, staff and bureaucracies. Many would argue that what this country needs is less government, not more government.

It’s like a business adding layer upon layer of ‘spending and oversight’ committees: ultimately, they’re all costs which have to be borne by the people that produce the wealth.

And I’m not sure that a politician is the answer. Andy Burnham and Steve Rotherham – both Labour party stalwarts – have washed up in Manchester and Liverpool respectively. Aye, there’s always Mayor of Yorkshire, love. I may have failed at Westminster but t’party has found me a cushy number in Leeds…

No thanks.

If we are to have a Yorkshire mayor, give me someone with business experience: someone like Gary Verity – or better yet, Barry Dodd, someone with experience of business, spending, the LEPs and dealing with politicians.

Mayor of Yorkshire would be a tough gig. Getting Leeds to agree with York is a challenge, before we try and get Sheffield to agree with anyone in West Yorkshire. And then there’s geography. As my former TAB York members on the coast would tell me, Scarborough to Skipton is a three day camel trek.

Money does need spending in Yorkshire, but I have my doubts as to whether a mayor is automatically the right answer. The problem is that the Government seems addicted to expensive gestures, irrespective of their real benefits.

…Which brings me neatly on to HS2. What’s the latest bill? Somewhere north of £50bn – it’s set to be the most expensive railway in the world. I suspect it will cost Elon Musk less money to colonise Mars. Let’s spend a fraction of that money and improve the rail link between Leeds and Manchester and Liverpool. An hour stuck in a siding outside Huddersfield would concentrate the new Mayor’s thoughts. At least they’ve stopped calling the trains ‘sprinters…’

You Have Three Months…


Two weeks ago I used a quotation from the late Terry Pratchett as the inspiration for the blog. Struck by the analogy between writing a book and building a business, I wondered if any other writers had some inspiration for us.

Not so much ‘if’ as ‘It…’ That’s the title of Stephen King’s book about a demonic clown which terrorises children in a fictional town in Maine. Whatever you think of the storyline, the film of the same name has just opened – with the third biggest box office opening of the year and largest opening for a horror movie in history. And whatever your view on Stephen King’s writing two facts are indisputable: he’s productive – more than 50 books written – and he’s successful, with around 350m books sold.

So like Terry Pratchett, does King have any insights that we can translate into the business world? ‘Yes’ is the short answer: thirty seconds with Google brings up Stephen King’s ‘Top 20 rules for writers.’

I’m not sure they all translate into business. Number three – ‘don’t use adverbs’ – probably isn’t relevant, I thought confidently. Scanning the list hurriedly I came to number five. ‘Don’t obsess over perfect grammar.’ Right, I’ll try not to do that in this blog what I write every week…

But let me pick out just three points, the first of which is ‘stick to your own style.’ King is counselling against trying to write like John Grisham or Tom Clancy – but the same holds good in business. We all have our heroes of the corporate world: but you cannot run your business like Richard Branson (not, sadly, that he will have much time for business now…) or whichever of the Dragons you want to be this week. You can only run a business in your own style, in your own way and – hopefully with TAB’s help – building on your strengths and compensating for your weaknesses.

‘Write one word at a time.’ That piece of advice almost sounds too obvious to be worth considering: but it has an exact parallel in business. Good years where you demolish your targets don’t just happen: they are made up of good months, good weeks and good days. Success in business is not about consistency of results, it is about consistency of effort. As I have written many times, if you do the right thing every day, the results will come.

But it’s the third point that I think is the most interesting. ‘You have three months,’ says King. ‘The first draft of a book – even a long one – should take no more than three months, the length of a season.’ By a long book King means 180,000 words, which he aims to write at 2,000 words a day over 90 days – consistency of effort.

the_sands_of_time_sepia_by_forestina_fotos-d5vmlni

Interestingly, the obsession with three months chimes with something I was reading about Tim Ferriss, of 4 Hour Work Week fame. I’ve commented previously on Ferriss not doing what he thinks will make him happy, but what will excite him. He refuses to have long term plans, instead working on what he describes as three to six month ‘experiments.’ Often he has no idea where these experiments will lead: “What’s the worst that can happen?” he says. “You waste a few months and learn a lot while doing it?”

Three months for the first draft of a best seller: three months for an ‘experiment’ that might change your life. And for me, three months is a very effective period for your business. It’s long enough to set targets which have urgency, without being simply today’s to-do list. More importantly, it’s a long enough trial period.

If you still have misgivings about someone after they’ve been doing the job for three months, you’ve probably made the wrong choice. If your latest brainwave isn’t showing clear signs of working after three months, it’s probably best to cut your losses. And if your KPIs are still off-course after the third month, it is most emphatically time to take action – or bring the problem to the next meeting with your TAB colleagues.

Thanks for the reminder, Mr King. ‘You have three months’ is great business advice – and right now those three months will effectively take you to the end of the year. Make the most of them…

Business Advice from Dr. Who


You know how I like to keep up to date with cutting edge modern business management theory, so let’s start this week by hopping in the Tardis and travelling back to the 14th Century. Then we’ll fast forward to the early 20th and consider one of the fundamental building blocks of any business – garden peas.

William of Ockham (or Occam) was a Franciscan friar, philosopher and theologian who died at age of 60 in 1347 – having first come up with a key business principle that still applies 670 years later. Occam’s Razor states that among competing hypotheses, the one with fewest assumptions should be selected. Or more succinctly, the simplest explanation is nearly always right. Or in business terms, KISS.

And now to the University of Lausanne in 1906 where the Italian economist Vilfredo Pareto made the famous observation that 80% of the property in Italy was owned by 20% of the population. As you do, he then went home and confirmed the hypotheses: 20% of the pea pods in his garden held 80% of the peas. Later generalised as the Pareto Principle, the 80/20 rule was born.

We have all known about KISS and the 80/20 rule pretty much from 9:30 on day one of our business careers. We also know that they are as relevant – and as useful – today as they have ever been. So why don’t we give them the respect they deserve? And how can we use them to help build our businesses?

In many ways this is part of the ‘back to basics’ feeling that I’ve returned from Denver with. As technology gets ever more sophisticated, as a new app appears on our phone every week, as there seem to be 101 ways to solve every problem, it’s easy to forget the basics. It’s easy to forget that the simplest solution nearly always is the best solution, and that whatever we do, 20% of our customers give us 80% of our sales and 20% of our time produces 80% of our results.

4563

So how can we use these old rules to build our businesses?

Let me take the last point first. It’s four or five years now since I first started using Toggl to track how I was using my time – and I still remember the shock when I looked at my first report. How much time had I lost/wasted/frittered away in the week? I’ll keep that one to myself, thanks.

I’ve written many times that you owe it to yourself and your family not to work 60-80 hours a week. 40-45 is fine, providing you are working productively for all those hours. The reason that 20% of our time produces 80% of our results can sometimes be that we’re only working productively for 20% of our time.

Now let’s turn to our customers or clients. For the majority of businesses, 80% of the customers do account for 20% of the sales. So if you want to grow your business, ask yourself two simple questions: where did those customers come from? And what need do we meet for those clients? Answer those questions, and then go out and find some clients that match the same profile.

But this is where Occam’s Razor comes in: this is where we need to resist the urge to over-complicate.

I’ve seen a couple of articles suggesting that the 80/20 rule is scalable. If my top 20% of customers produce 80% of my sales, why don’t I repeat the exercise with just those customers? Wow! My top 4% give me 64% of my sales. (Trust me on the maths!)

No. The simplest solution is the best solution. Once is enough. 4% of your customers is too small a sample: you run the risk of including the one outlier that skews the statistics.

Let me finish with another instance of the 80/20 rule. We’re all familiar with the old saying: ‘I know that half my advertising budget is wasted. I just don’t know which half.’ Today, that no longer applies. Google analytics, ads on Facebook – today you can measure the return on your marketing budget very accurately. And again, you’re going to find that one or two channels account for the vast majority of your leads or sales. Don’t be afraid to concentrate on those channels: you no longer have a moral obligation to keep the local newspaper afloat.

That’s it for this week. After the summer holiday and the trip to Denver I’m looking forward to a weekend at home doing not very much. Then again I have teenage boys: time to reach for my taxi driver’s hat…

The Valley of Clouds


You know how it is on a long flight: you read anything and everything. A history of the sword making industry in Toledo? What could be more fascinating?

So it was that somewhere at 30,000 feet I came across an article that included this quote: it’s from an author – and a bonus prize to anyone who guesses the author before the end of the post…

There’s a phrase I use called ‘The Valley Full of Clouds.’ Writing a novel is as if you are going on a journey across a valley. The valley is full of mist, but you can see the top of a tree here and the top of another tree over there. And with any luck you can see the other side of the valley. But you cannot see down into the mist. Nevertheless, you head for the first tree. At this stage in the book, I know a little about how I want to start, I know some of the things I want to do on the way. I think I know how I want it to end. And this is enough…

valley-of-clouds-06

That may well be a description of how the author wrote his books. Isn’t it also an exact analogy for the entrepreneur’s journey – the journey we’re all on?

The long flight took me to Denver, for TAB’s annual conference – as many of you know, one of my favourite weeks of the year. It was great to meet so many old friends and (as always with TAB) make plenty of new ones. The best part of it for me? It was simply going back to basics. After the whirlwind of becoming the MD of TAB UK – after spending so many hours with solicitors, bankers and accountants – it was wonderful to be reminded of the simple truth of why we do what we do.

That’s why the quotation chimed so exactly with me: all of us start our journey with a lot of faith and not much in the way of a ‘map.’ As the quote says, we know where we want to get to, we can see a few staging posts along the way: but the rest we’re going to discover on the journey – and we accept that there’ll be plenty of wrong turns.

So when we start the valley is full of mist – but we can emphatically see the other side. Most importantly, we can see the people we love on the other side of the valley, financially secure and happy. We can see our future selves as well – not just financially secure, but fulfilled because we have achieved what we set out to achieve and realised our full potential.

I know some of the things I want to do on the way. Yes, when we start our entrepreneur’s journey we do know some of the things we want to do: in my experience we want to do things differently, ethically.

And sure, we can see the top of one or two trees – but none of us can see down into the mist. We can’t see the route we’re going to take.

And that might be just as well, because if the mist cleared and we saw all the late nights and missed weekends, the deadlines and the stress, we might decide that the journey across the valley isn’t worth it.

Trust me, it is.

Some members of TAB UK have just reached the first tree. Some of them are a long way across the valley and plenty have reached the other side. Building a business is exactly like walking through the mist – but if you have a guide, someone who can say ‘I was here a year ago. This is the path I took’ then you are going to cross the valley much more quickly, with far fewer wrong turns.

Let me finish with another reflection on Denver. It was absolutely inspiring: TAB is now in 16 countries and is becoming a truly international organisation. The latest country to launch is India – along with China one of the two fastest growing major economies in the world and a country almost synonymous with the entrepreneurial spirit.

As always it will take me about a month to process everything that went on and everything I learned in the week. But I came away with one key reflection: the strength of our team here in the UK. The calibre of the people involved is both humbling and inspiring. Truly, if you are at any stage on the entrepreneur’s journey – just starting or halfway across the author’s Valley Full of Clouds – you could not wish for better guides than the TAB UK team.

The author? The late Terry Pratchett.

Increasingly Productive – just not Officially…


Well there you are. The Ed Reid Blog scores again.

Joe Root hits the highest ever score by someone captaining England for the first time, and it’s the first win over South Africa at Lords since the average house cost £2,530 and a season ticket to watch Manchester United was £8-10-0d. I tell you, I’m wasting my time writing business blogs…

But the ECB haven’t phoned me, my invoice for ‘sports psychology coaching’ remains resolutely unpaid so here I am – considering the UK’s fairly dismal productivity figures.

productivity

Last week the Office for National Statistics released figures showing that the productivity of UK workers had dropped to levels last seen before the financial crisis – hourly output is now 0.4% below the peak recorded at the end of 2007.

We’ve all known for some time that UK productivity lags behind its major competitors such as the US, France and Germany. A quick glance at the world productivity ‘league table’ shows the UK languishing in 13th place. Norway lead the way, from Luxembourg and the United States, but the UK is scarcely ahead of those sun-kissed holiday destinations where everything closes for the afternoon.

The UK has recovered well since the 2008 crisis but – according to the learned pundits and commentators – that is a product of more people working, and of people working longer hours, rather than a function of increased productivity. Kamal Ahmed, BBC Economics Editor, wrote, “Today’s figures are bad to the point of shocking. [The figures] take the UK’s ability to create wealth back below the level of 2007 – and if an economy cannot create wealth, then tax receipts, the mainstay of government income, will weaken.” Others have blamed underinvestment, the uncertainty caused by Brexit and the current political situation, and sluggish wage growth.

But you know what? I think it may be time to reach for one of the more valuable business tools – a healthy pinch of salt.

Because as I look around me, I don’t see falling productivity. I see exactly the opposite. Virtually every business I work with is busier than they’ve ever been.

Yes, there’s uncertainty: but when has there not been uncertainty for the entrepreneur? And no, the vast majority of the people I work with didn’t vote for Brexit: but they’ve moved on. People running businesses are no longer fighting last year’s war: they’ve accepted the result and they’re now looking to future.

For all the despondency from much of the media, I’d say the ‘optimism index’ among owners and directors of SMEs is high. They’re certainly working hard enough: according to this story in City AM half of them took fewer than six days off last year. (Don’t worry, I’ll be taking them to task in the coming weeks…)

So I’m sceptical about the productivity figures. Traditionally, a country’s productivity is calculated by a splendidly complex formula with references to 2005 and 2013 comparators.

I suspect that we may need a new metric: the nature of productivity is changing. Web designers, app developers, SEO experts – there are plenty of jobs now which did not exist ten years ago and which don’t lend themselves to traditional ‘output’ measurements. London remains the tech capital of Europe and more people are working across borders: it may be that productivity is simply getting harder to measure by the previously used methods.

Then there are the regional differences – output per hour worked in London’s financial and insurance sectors was around seven times higher than in the regions with the lowest industrial productivity – and, even more importantly, the company-by-company differences. I am absolutely certain that if we had a ‘TAB UK productivity index’ we would be right at the top of any league table. I like to think a small part of that is because TAB keeps people focused on being productive, not on being busy.

As Paul J Meyer, founder of the Leadership Management Institute said, “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning and focused effort.”

I don’t know anyone who captures that more than the TAB UK members, and it has been a real privilege to meet more and more of them over the last few months. I couldn’t be more excited about all our – very productive – futures.