As most of you know, I’ve played the occasional round of golf over the years. So it is impossible for me to start anywhere other than the 18thgreen at Augusta as Tiger Woods rolled in the putt which gave him his 15thmajor, after a gap of 11 years.
Tiger’s had his problems. We all know that. We all know that his behaviour has sometimes fallen short of certain standards. But leaving that aside, to come back from all the operations, the injuries and the headlines to win another major is an astonishing achievement. And he’s 43 – as many of us who are a similar age will testify, that’s the age at which your body doesn’t always want to co-operate…
So let me add my congratulations. What an example of dedication and a sheer, bloody-minded refusal to be beaten.
On to business, and the blog on a Wednesday morning – on the simple grounds that Friday may find you with better things to do than read my thoughts on 5G, the ‘fifth generation’ of mobiles.
Two weeks ago both South Korea and the US launched commercial 5G services. This should bring a ‘new wave’ of capability and connectivity for smartphone users, with Samsung claiming that its Galaxy S10 5Gwill offer speeds that are up to 20x faster than current phones.
What will 5G do?
What will it do? 5G will simply be faster. Users should get more data, get it faster and enjoy better and more stable connections.
Quoted in a BBC article, Ed Barton, chief entertainment analyst at Ovum, said the shift from 4G to 5G would be significant. 1G brought voice, 2G gave us text, 3G images and photos and 4G enabled video. “We’re expecting the leap from 4G to 5G to be a much greater leap than ever before,” said Barton.
The current 4G offers download speeds of around 20Mbps. That is enough to download a movie in HD in 30 minutes. 5G will offer download speeds of 500 to 1,500Mbps – so you will be downloading your Saturday night movie in around 25-30 seconds.
That’s incredibly quick – clearly you cannot make a cup of tea in 30 seconds or nip to the kitchen for another can of beer – so providing you have a good connection, 5G will see everything becoming more or less instant. Which is fine in theory: there is just the thorny question of coverage. Or the lack of it…
Will 5G really improve coverage?
Possibly… Which areas do and do not get coverage is still very much a business decision made by the phone companies. You may feel – as I do – that a good broadband signal is now an integral part of life. If, for example, I stay in a hotel I am far more concerned about the broadband signal than how many channels the TV has.
You may therefore feel that our Government shouldn’t stand any nonsense from the phone companies. But they do – and the phone companies will continue to weigh the cost of new towers against the potential revenue from users in that area.
Businesses continue to suffer
There is no question that UK businesses – especially in rural areas – are being held back by poor 4G connectivity. While 83% of urban homes and offices have complete 4G coverage, rural premises get less than half that, with no coverage at all in some remote parts of the country. As every member of TAB York knows as they drive around North Yorkshire…
For me, the roll-out of 5G across the wholecountry is essential. Nearly everyone I speak to sees it as far more important than HS2. It would be wonderful to see one of the phone companies really champion rural areas – and seaside towns, which are now also suffering because of poor connectivity.
Sadly, if past performance is any guide that’s not going to happen. And that’s a real shame – the PR benefits for any company that made a genuine commitment to genuinely giving the UK 100% coverage would be enormous.
But let’s at least try and have the glass half full for the Easter weekend…
What will 5G bring us?
The most exciting answer to that question is, ‘we don’t know.’ For example, once your smartphone could process payments and was aware of your location, it gave rise to companies like Uber and Lyft.
But you are not reading this for a pathetic answer like ‘I don’t know’ so let’s look into the crystal ball and come up with some 5G predictions. Although if you are in the UK, it may be a good idea to move to London, Edinburgh, Cardiff, Belfast, Birmingham or Manchester. These are the citiesthat are supposed to have 5G capability by the middle of this year…
Mapping and shopping
5G is going to allow your phone to know even more about you – and as the AI algorithms become ever-more powerful, expect your shopping to become more and more personalised. Just walking past Next? There’s a notification on your phone, with a special offer, just for you. And the female side of TAB will be pleased to know that stick-thin models could become a thing of the past. 5G and augmented reality could allow the catwalk models to look exactly like you…
Driverless cars and smart cities
5G will undoubtedly speed up the arrival of driverless cars – and with every other lamppost acting as a base station those driverless cars are going to take in all the information they need from the smart cities they are driving through. Quite how those driverless cars will fare when the passenger wants to go into the desolate British countryside is another matter…
The cloud and security
Very clearly, 5G will see everything heading up to the ‘cloud.’ And that’s fine – being able to access everything you need wherever you are – apart from the countryside and the seaside, of course – is vital for business. But so is security, and 5G has understandably given rise to plenty of security fears, especially where the Chinese company Huaweiis concerned.
Like 3G and 4G before it, 5G is unquestionably going to change lives, businesses and industries. Five or six years from now I will be writing about a $100bn company that hasn’t been founded yet. Like Uber, it will no doubt cause a ‘crisis’ in one sector of the economy. But we all know the old saying: the Chinese word for ‘crisis’ is made up of two characters – danger and opportunity.
Have a wonderful Easter. The blog will now revert to its traditional Friday, and will be back on May 3rd.