The Power of Momentum


I was going to talk about momentum this week – the irresistible force that can carry an entrepreneur and a business forward like a surfer catching a wave.

…But first of all I suppose I’d better comment on the two national sideshows. In their own way they’re both fine examples of momentum in action. But a caveat: I’m writing these opening paragraphs on Tuesday morning. But the time you read the blog Downing Street and the England dressing room may be very different places…

Monday brought us the resignation of David Davis and Boris Johnson. More government resignations are rumoured to be imminent. Her Majesty’s Government most certainly has momentum, but sadly it’s the momentum of a downward spiral. ‘Complete shambles’ doesn’t even begin to describe it and Boris Johnson’s reported comment – “£$%& business!” – all too accurately reflects what most politicians think about the people who produce the country’s wealth.

So let’s talk about momentum of a much happier type. Again, Croatia might have had something to say by the time you read this, but for now Gareth Southgate can do no wrong. As I write, the England team’s momentum is carrying them straight to the Luzhniki Stadium on Sunday afternoon.

…Ah, damn it. It’s now Thursday night: football’s not coming home. At least not until 2020.

Does that mean the momentum of the England team has been stopped dead in its tracks? Far from it: people are already talking enthusiastically about the 2020 Euros. Southgate doesn’t think his team will peak until 2024.

And the nation has fallen back in love with the national team. Southgate himself has a lot to do with that: engaging, honest, articulate – and clearly a great man-manager. He’s trusted his players, believed in them and given them a clear direction. They’ve responded by giving him every last drop of blood, sweat and – sadly on Wednesday – tears.

Colombia-v-England-Round-of-16-2018-FIFA-World-Cup-Russia

But give them a week and the team’s morale and momentum will be right back where it was. Goodness knows where our government’s momentum will be in a week’s time, so we’d better talk about business…

Momentum is a subject that comes up a lot at TAB meetings – whether it is a meeting of business owners or TAB franchisees. No-one says ‘momentum,’ obviously. They’re ‘on a roll,’ or ‘can’t do anything wrong.’ Meanwhile across the table someone else is ‘stuck in a rut’ and ‘doesn’t know where the next sale is coming from.’

We have all been there – and experienced both emotions. I very clearly remember thinking that I would never, ever sell anything to anyone ever again. I can picture exactly where I was when my phone buzzed with yet another ‘no thanks’ to TAB York and I began to have doubts…

What’s astonishing is how quickly momentum can change. You see it in sport and you very definitely see it in business. And what’s equally astonishing is that it can change with something relatively unimportant: a small sale, someone you’d written off getting back to you – or just getting some exercise and feeling better about yourself.

That’s why mental resilience is so important in business: we all go through periods when we can do no wrong – and we all have those moments of self-doubt. As I’ve written many times, what’s important is consistency of effort: do that and – in the long run – the results will take care of themselves. And when the momentum is with you, then you’ll be unstoppable.

Which takes me back to England, the Euros and 2020. The final’s at Wembley: book your ticket now…

(The end of this month will find the Reid family booked into Hotel California for a much-anticipated family holiday. If you’re going away in the next four weeks have a wonderful time, and – assuming we can check out and want to leave – the blog will be back on August 10th.)

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