Strange Habits…


You know how it is… You go online to look at one thing, you see a link, click another link and before you know it you’re reading about men in ice-baths…

I’ve written previously about business pitches delivered from freezing water and how it concentrates the mind. Here’s someone else who says freezing water helps him focus – albeit from the far more gentle climes of Silicon Valley.

Every morning Tim Kendall, President of Pinterest (current valuation £9bn), wanders on to his back deck and climbs into a freezer full of water. “A bath with ice wasn’t quite cold enough,” he says. Famous for wearing a t-shirt with the word ‘focus’ on it – “if you do fewer things you can do those things much better” – Kendall claims that his daily dip in the freezer, “Gives me a lot of energy, wakes me up, and resets my mind and body.”

Having read that – and being in research-useless-things-online mode – I wondered if other successful entrepreneurs had equally strange habits. Was there anything we could usefully import to the UK? (Although anyone who’s been to Wetherby races in January will regard an ice bath as positively tropical…)

We may as well start at the top with the richest man in the world. When Bill Gates started Microsoft he liked to keep a check of who was in the office – so he memorised everyone’s number plate. As Microsoft now employs around 120,000 people we may safely assume he’s abandoned that habit… but apparently Gates still takes to his rocking chair when he needs to focus or when he needs to disconnect – a habit which apparently goes back to his days at Harvard, when he’d do long stretches of coding in a rocking chair.

‘The richest man in the world…’ Unless Amazon’s shares have shot up this morning. Jeff Bezos writes a six page memo before every management meeting: everyone then has to sit in silence for 30 minutes and read the memo. Presumably allowing them to say, “Yup, all good with me, boss,” after 30 minutes and 10 seconds…

Bezos also instigated the two-pizza rule. When he started Amazon he wanted a decentralised company with small teams making the decisions: so the rule was simple – any meeting had to be small enough so that everyone there could be fed with two pizzas. (As you might guess there are now any number of scholarly articles on the ‘two pizza rule…’)

Food takes us very neatly to Steve Jobs. Not only was the former boss of Apple famous for wearing the same clothes – black jeans, black jumper – every day, he also went through obsessive periods with his food, eating nothing but apples or carrots for weeks at a time. Apparently Jobs once ate so many carrots that he turned a vibrant shade of orange.

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And there’s a link we can’t ignore. Speaking of bright orange people Donald Trump has a hatred of shaking hands – he calls it “a barbaric ritual” – and always carries a hand sanitizer with him. You just pressed the nuclear button, Mr President. No £$%*! I thought that was the hand gel dispenser…

Back to eating habits: Henry Ford ate the weeds from his garden, while Mark Zuckerberg had a year when he would only eat meat that he had killed himself. Charles Darwin tried to eat every animal he discovered and the only-just-late Hugh Hefner would only eat food prepared at the Playboy Mansion – even in a restaurant. And Stephen King always eats a slice of cheesecake before he sits down to write, which may explain why the film rights to this blog remain mysteriously unsold…

Meanwhile Novak Djokovic follows a strict gluten-free, vegan diet and has been known to eat grass. After beating Rafa Nadal in 2011 he celebrated by snacking on Wimbledon’s Centre Court.

Finally, proving the old adage that ‘what you can measure you can control’ former Yahoo CEO Marissa Mayer wanted to create the perfect cupcake: she bought scores of cookbooks and created a spreadsheet – then did the same with the icing. And just in case you’re ever on bake-off, here’s the link you’ll need…

That’s enough from me for this week: I’m off to buy a car number plate – ED 1 should let them know I’m in the office – and go shopping for black jeans and carrots. Oh, and could I apologise in advance to my golfing partners? If I hack out of the long grass to within six inches of the pin next week I may choose to celebrate in an unusual way…

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