Good evening/morning – and a very, very happy new year. I hope you had a wonderful Christmas and that you’re now ready to enjoy a truly stellar year.
…And if I sound enthusiastic and positive, it’s because I am. I don’t think I’ve ever looked forward to any year as much as I’m looking forward to 2017. (Ah – damn it. Apart from the year I got married, of course. Only four lines into a new year and I put my foot in it…)
For me – and I hope for all of us – 2017 is going to be full of challenges and opportunities. And isn’t that what life and business is all about?
So let’s start the year with some inspirational words. Anyone who’s been in business for a while will have read all the standard Steve Jobs/Henry Ford quotes: so I’ve done a little digging to see if I can find some you might not have come across before. Hopefully one or two of them will kick-start a very successful year for you.
The first one is from Jake Nickell, the CEO of Threadless. I try not to make any decision I’m not excited about.
I couldn’t agree more. If I turn to someone in a TAB meeting and they say, “I’ve had this idea. I think it’s OK and it might make some money,” then I guarantee that in six months it will have been quietly shelved or – much more likely – it will have turned into a problem and be losing money.
If, on the other hand, my Board member is so excited she needs to stand up when she starts talking about her new idea; if she’s waking up to make notes on it at three in the morning – then we might just have something that changes a business and/or a life. You’re an entrepreneur: having ideas is what you do. You only need to act on the ones you’re passionate about.
The vast majority of us will have seen ads for Under Armour when we’ve been watching sport. Here’s what founder and CEO Kevin Plank has to say: There’s an entrepreneur right now, scared to death, making excuses, saying, “It’s not the right time yet.” There’s no such thing as a good time. Get out of your garage and go take a chance and start your business.
Or as Seth Godin, author of Permission Marketing, put it, If you wait until there’s another case study in your industry you’ll be too late.
There are 101 reasons not to do anything new in 2017. Worries about Brexit. What will Trump do? Elections in Europe. The possible collapse of the Chinese credit boom…
But there are 101 reasons not to do anything in every year. If you’ve had a great idea; if it keeps you awake at night; if you have the support of your peers round the TAB table… Then, as the iconic Nike ad said, Just do it.
Who’s up next? Indra Nooyi, Chair and CEO of PepsiCo. I cannot just expect the organisation to improve if I don’t improve myself and lift the organisation. That [is] a constant.
I’m not sure there’s much I can add to that. Today – more than ever – you simply have to go on learning and improving. If you stand still your business will stand still – and as I’ve written many times, once a business stands still and starts to stagnate, it’s the beginning of the end.
Fiddlesticks. I’m going to have to admit defeat: I can’t get away without a Steve Jobs quote after all. But here’s one you might not have come across.
Jobs was giving a small, private presentation about the iTunes music store to some independent record label people. At the end of the presentation they were all bursting with ideas and features that could be added. “Wait,” Jobs said. “I know you have a thousand ideas. So do we. But innovation isn’t about saying ‘yes’ to everything. It’s about saying ‘no’ to all but the most crucial features.”
Why do I like that story so much? Simply because you can take ‘innovation’ out and replace it with ‘success.’ And if you want a recipe for success in 2017, that’s it. Make decisions that excite you, don’t wait to put them into action, constantly improve yourself – and above all, say ‘no’ to everything that’s not crucial to your own success and the success of your business.