Time to Dump the Hairdryer?


Anyone who’s ever watched a game of football will have heard of ‘the hairdryer’ – the phrase coined by Mark Hughes to describe the dressing room rages of former Manchester United manger, Sir Alex Ferguson.

As Wayne Rooney said in his book, ‘My Decade,’ There’s nothing worse than getting the hairdryer. The manager stands in the middle of the room and loses it at me. He gets right up in my face and shouts. It feels like I’ve put my head in front of a BaByliss Turbo Power 2200 … It’s hard for me to take and sometime I shout back. I tell him he’s wrong and I’m right.

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Well, let me have a pound on who won that particular argument – but top marks to Wazza for getting the product endorsement in there…

So why am I writing about football in England when I’m still out here in Denver? Especially when the Broncos have started their pre-season games and anyone with any sense is at Sports Authority Field

Simply because a day old copy of the Times reached me, that’s why. And once I’d read about Newcastle’s latest victory and inevitable return to the top flight (being in the USA breeds confidence…) I turned my attention to an article by Matthew Syed.

I’ve written previously about Syed’s book Bounce – the Myth of Talent and the Power of Practice. I didn’t agree with the central thesis of that book, so as I started to read his article in the Times I was getting ready to take the opposite view again.

But I think he was spot-on: and I think there are valuable business lessons in what he had to say.

The title of Syed’s article was, ‘Why a manager’s touchline rantings could be doing more harm than good.’ He’s writing about conventional wisdom and yes, the accepted wisdom is that football managers have to rant – and get the hairdryer out. ‘What’s he doing? We’re two down and he’s just sitting in his seat!’ ‘Well, whatever he said at half-time has certainly worked. They’re a different team in this half…’

But all the evidence shows that ranting from the sidelines doesn’t work. Syed cites children’s sport – where the coach often barks a stream of instructions, ‘despite the empirical finding that this undermines the ability of [the] children to think for themselves and slows learning.’

According to Syed, the conventional wisdom in football is almost all wrong – and he contrasts it with Formula One, a sport which – in the words of Paddy Lowe, Mercedes technical director – there is no conventional wisdom and “standing still is tantamount to extinction.”

Like football, business is riddled with conventional thinking and accepted practices. Why are we doing it this way? Because we’ve always done it this way.

I’ve been so busy in Denver that I’ve had to push my ‘key things I’ve learned’ post back to next week. But there’s been one theme running through every conversation I’ve had and every presentation I’ve attended: with the business world constantly changing, ‘because we’ve always done it this way’ is just about the most dangerous belief there is.

Out here in Denver you can almost feel the ‘wind of change’ blowing from Silicon Valley. The Denver/Boulder region has even been talked of as the next Silicon Valley. There’s a palpable start-up buzz in the air and no business will be able to rely on ‘we’ve always done it this way.’

Matthew Syed ends his article with a compelling phrase; ‘It is innovation, not convention, that holds the key to success.’

He’s absolutely right. ‘If you always do what you’ve always done…’ is more true than it’s ever been. And now it appears that the result will be the same if you always do what everyone else has done as well.

Two words are on everyone’s lips in Denver: ‘Why not?’

Why can’t it be done a different way, a better way?

Whether it’s sport or business the old beliefs and the accepted wisdom are being challenged and rejected. So don’t be afraid to ask yourself ‘why not’ over the coming months – and expect the phrase to echo round the TAB York boardroom tables.

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