Cufflinks, Bedtime Reading and the Off Switch


It was the annual TAB member conference on Tuesday. I had the honour (or drew the short straw, depending on your perspective) of being a headline speaker. “We knew you’d be willing to volunteer, Ed…”

Part of the presentation I gave concerned habits – a fine example of synchronicity, as the day before I’d read this article in Inc.

Several of the habits highlighted in the article meshed with points I made in my speech – so I thought it was worth sharing four of them that particularly struck a chord with the audience.

Dress for Success

In the article Chris Dessi recommends having your ‘dress shirts and suits’ custom made. I’m not sure I’m at that stage, but in this increasingly casual age I absolutely recommend dressing well. Why? Because it gives you confidence and confidence translates into success.

The TAB conference saw the debut of my new pink shirt from Charles Tyrwhitt. I like their shirts: they always fit me perfectly, and they’re suitable for business without being only suitable for business. So I was wearing my new shirt, and I felt confident. Was it a coincidence that so many people told me I was ‘looking well’ that day? I don’t think so.

…And cufflinks work for me. Somehow my cufflinks are almost like an NLP trigger. I can feel my performance go up a notch as I fasten them. If there’s a similar ‘trigger’ for you, use it.

Turn off the Electronics

Something that I’ve just started to do, but it seems to be working. If I’m playing golf or coaching rugby then by definition the electronics are off. Increasingly, though, I’m trying to have moments in the day when the tech is turned off – like now, for example. It’s human nature to feel wanted and nothing reminds you that you’re wanted (or needed) like that little ping when the phone announces yet another e-mail. But analysing your KPIs, working on a presentation or even writing your blog demand your full attention. The e-mail will wait.

fix-apps-missing-iphone-slide-to-turn-off

I do know a few people who’ve gone one stage further. They’ve taken work e-mails off their phones. “It was the only way to stop checking them last thing at night and first thing in the morning,” one client said to me. I wouldn’t disagree…

Read more

That last point takes me neatly on to reading. In the old days we used to climb into bed and read a few pages before we fell asleep. How many of us now reach our phones or iPads where we once reached for a book? Reading seems to be under threat in our time-pressured lives, but for anyone running a business there’s never been more plentiful and helpful material out there.

If you haven’t time to read some of the great business books around, try a 30 day free subscription to Audible. And don’t forget podcasts either – an increasingly useful source of information and/or inspiration while you’re in that contraflow…

Stop worrying about ‘How’

I’ve written many times on the blog about the ‘how and why’ of business – and if you want to refresh yourself on the ‘why’ here’s the link to Simon Sinek’s compelling TED talk.

But it’s ‘how’ that I want to consider this morning – and why you should stop obsessing about it. As the old Nike ad said, ‘Just do it.’ And as Chris Dessi says in his article: Obsessing over ‘how’ will only lead you into full-on panic. Define your ‘why’ for sure, but let go of the ‘how.’

This echoes one of my favourite lines from Rework. ‘Planning is guessing.’ Increasingly business is intuitive and reactive. ‘Ready, aim, fire’ has given way to ‘Ready, fire, refine, fire again, refine again, aim.’ So get into the habit of pressing the ‘go’ button – and learn as you go along.

With that, have a great weekend. I’ll leave you to go through your wardrobe, turn your phone off, read a good book and stop worrying about how the grass is going to get cut…

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