Sixteen Weeks and Counting…


As I mentioned last week, there were 17 weeks to go until the end of the year. Inevitably, that’s now 16 weeks and – as Rudyard Kipling would have said – we need to fill them with 90 days worth of distance run.

…And we all need to make sure we hit the ground running on Monday January 5th. You have two choices on that morning. You can go into your office knowing exactly what you need to do and what you’re aiming for in 2015. Or you can sit at your desk trying to remember what you do for a living. The choice you make will define – at the very least – the first three months of the year.

So as promised last week, here are five key strategies to follow between now and the end of the year that will help you finish 2014 in a blaze of glory and start 2015 in exactly the way you’d want to start the year.

As I’ve said many times on this blog, remember the mantra of Stephen Covey. ‘Keep the Main Thing the Main Thing.’ What’s the One Big Thing you really need to do before the end of the year? What’s the OBT that would make all the difference to your business? Keep that front and centre of your agenda in the next sixteen weeks: share it with your fellow Board members. Don’t worry: they’ll make sure you keep it front and centre…

And yes – if the One Big Thing is simply ‘get all the nasty stuff done’ so you can really start 2015 focusing on exactly what you want to focus on, that’s fine. But the key word there is all. If you’re going to clear the decks, do it thoroughly. Write down everything that needs to be done and out of the way by the end of the year – and sit down to your Christmas dinner with it all done.

Go Away. I absolutely mean it. The Northumberland coast is wonderful in the Autumn. Take yourself off for a couple of days, walk on the beach, come back to wherever you’re staying and sit and think. What do I really want from my business? What could we really achieve if we put our mind to it? And most importantly, is my work/life balance as balanced as I’d really like it to be?

Spend a morning with excel as well – and you need to prepare two cash flow forecasts: the best of times and the worst of times (sorry, I’m still hooked on my Dickens quotes…) Prepare a worst case scenario cash flow forecast: don’t gloss over expenses, assume you’ll lose a major client and assume you’ll hit 80% of your targets. And then dare to dream. What would your business, your bank balance and your life look like if you hit all your targets? Even the ones that you think are well out of reach.

Get your tech up to date. Do you have a social media plan? Can you edit word documents on your iPad? How out of date is your website, Facebook page and Twitter profile? Take the time to do a proper audit of the tech and digital changes you need to make to help you achieve your goals – and I guarantee you’ll be able to find a lot of the answers simply by asking Google and investing some time.

Lastly, find your perfect client. There’s a client or customer out there that you really want to work with in 2015. We’ve all got one, and I’m no exception. So what makes them tick? What do they really want from their business? And why are you the perfect person to supply it? Start the charm offensive now – and you may be pleasantly surprised. They may become a customer or client well before 2015.

Of course, if that happened the killjoys round the Alternative Board table would simply demand that you chose another perfect client, but that’s the price of progress!

Oh – there’s one more thing you need to do well before the end of the year. You know it and I know it. None of what we do or achieve would be possible without the support and understanding of our wives/husbands/partners and families. So don’t leave the Christmas shopping until December 24th. Get it done, cross it off your list and give them the Christmas they deserve…

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