The Road Less Grizzled

Like a lot of you, I like business quotes. They’re inspirational, helpful, supportive and, just occasionally, there to remind you that however busy you are there are still more important things in life.

But by the time you get to my age – and thirty is not that far away now – you’ve heard them all before.

So this article was a breath of fresh air. Some really pertinent, worthwhile comments that I hadn’t come across before – still inspirational, helpful etc. etc. – but not the same old grizzled faces that pop up all the time.

You’ll all have your favourites – let me pick just four.

I’ll begin with this one, from Jason Cohen, the founder at WPEngine. You spend 99.9% of your working life on the path and 0.1% experiencing the euphoria of an exit or the disappointment of a final failure. If you’re not fulfilled by the journey, you’re wasting your life.

That for me goes right to the heart of TAB in general and TAB York in particular. 99.9% might be a slight exaggeration, but we’re all going to spend the vast majority of our working lives ‘on the journey.’ If you don’t enjoy the journey – if it doesn’t fire you with enthusiasm – then sooner or later one or more wheels will fall off the business.

But the journey can’t rule your life and that is hopefully where TAB comes in – making sure you’re successful without being consumed by your business: helping you keep your work and your life balanced.

On to number two, from Fred Perrotta at Tortuga Backpacks. You can’t figure out everything beforehand by reading about it. Just do it and make your own mistakes. Get back up, dust yourself off and do better next time.

Again, this is exactly what modern business is about. As I’ve said many times in this blog, Ready, Fire, Aim. For many businesses these days the price of starting – and the price of failure – is low. Don’t spend months (or years!) analysing the market and writing endless business plans: the best information is the information your customers give you. Get out there, give them a product, listen to what they say, revise your product and go again.

Next up, Francine Hardaway, founder of Stealthmode Partners. And this is very much a back-to-basics reminder, but a basic none of us running a business can ever ignore. Watch your cash. Running out of money can happen when your business is at its most successful.

Of all the KPIs you monitor, the ones dealing with cash flow are the ones which need watching the most closely – and as Francine says, running out of cash isn’t necessarily a sign that your business is failing. Running out of cash is just that: running out of cash. It’s easy to put off doing the cash flow forecast and chasing up the bills, but it simply has to be done – and it has to be done consistently.

I’ve saved my favourite for the end. It’s from Scott Meyer of 9 Clouds. Show up and give your best effort every time. You never know who’s listening.

Absolutely right. You never know who’s listening, who’s in the audience, who you’re going to meet. But show up and give it 100%, whether you’re delivering a once-in-a-lifetime speech or whether you’re at yet-another-networking-breakfast. I am prepared to wager that every person reading this blog owes one of their major clients or one of their biggest opportunities (or maybe even their wife!) to a time when they very nearly didn’t go – but finally decided to make the effort.

Let me leave the rest of the quotations and advice from the article with you. You’re bound to disagree with my choices and you’re bound to have your own old and new favourites. As always I’d be delighted if you’d share them.

Have a great weekend and I’ll be back next week. That’s April – the first quarter of 2014 gone already. But I’m absolutely confident you’re all on target for a great year…



  1. simonjhudson · April 4, 2014

    Fascianting, as always.
    One observation about point number 2 from Fred Perrotta. It is possible to learn to do very many things by reading from a book. Theodor Kaluza learned to swim simply by reading:

    However he was ridicoulsly smart and not averse to taking crazy risks.
    On balance Fred’s advice is sound!

    • edreidyork · April 5, 2014

      Hi Simon – that’s a fair point. The fact you can’t learn how to run a business just by reading a book is what makes it so much fun, n’est-ce pas?!

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