I know you’re all big Sound of Music fans. And this week Messrs Rogers and Hammerstein pose a very pertinent question for North Yorkshire business owners:
How do you solve a problem like Maria?
How do you catch a cloud and pin it down?
How do you find a word that means Maria?
A flibbertigibbet! A will-o’-the wisp! A clown!
Many a thing you know you’d like to tell her
Many a thing she ought to understand
But how do you make her stay
And listen to all you say
How do you keep a wave upon the sand
In the olden days it was simple. Businesses wanted team players. And what did the schools aim to produce? Precisely. ‘Reid has no brains but is a good team player.’ And the school would consider that a job well done.
But the times they are a-changing. Businesses are finding that they’re having to recruit people who don’t fit into the traditional ‘team-player’ mould: who flourish in the freedom that hasn’t normally been afforded by a traditional office environment.
They’re needing to recruit ‘creatives’ – designers, geeks, people who do things with the web that no-one else understands. These people will not wear ties; they may not even – gulp – wear socks. They may want to work unconventional hours.
So what’s the problem? After all, this week sees the Ryder Cup – where the most individual sportsmen on the planet (golfers) come together to form a highly effective team. If they can do it, surely anyone can be integrated into a team?
But there’s a difference in business. In a small to medium sized business it’s not about a collection of individuals coming together – almost always it’s about integrating one creative individual into a group of traditional team players. And if we turn back to the world of sport, the auguries are not promising. (Glenn Hoddle will do as my example, but there are several others.)
So if you find you have to recruit a free spirit, how do you get the best out of them? How do you pin down your cloud, or keep your wave on the sand? And most importantly, how do you make sure the other – maybe more conventional – members of your team accept what you’re doing? A couple of TAB members have been down this road recently – here are the three main points that came out of our 1:1 sessions:
1. One of the keys to getting the best out of people is to make them feel loved, wanted and appreciated. So don’t spend all your time with the shiny new creative and neglect people who’ve been with you for years
2. Above all – communicate. Let people know why you’ve had to bring someone new in and make sure that existing employees understand the contribution the new person can make to the business. And make sure everyone appreciates the strengths and weaknesses of all the members of the team. As I constantly say to my two boys, ‘Your brother’s not better or worse than you. He’s different.’
3. Finally, make sure you understand what motivates people. What drives your creative person might not be what motivates your bookkeeper – but you might be pleasantly surprised as well. Both the TAB members report that bringing in one new person has generated a real ‘creative buzz’ throughout their whole company. Even from some people who wear ties…
Let me leave you with one of my favourite business stories. It’s advice from Martin, a friend of mine who describes himself as an uber-nerd. That is, he’s a nerd and employs other nerds. If you have to hire a nerd/geek/computer wizard, take Martin’s advice. “If I’m interviewing, I ask a simple question,” Martin said to me. “The answer tells me everything I need to know.”
“What is it?” I said.
“Simple. ‘How many PCs do you have?’”
“So,” I said naively, “You’re looking for an answer like three or four?”
Martin sneered at me. “Every nerd worth his salt gives you the same answer,” he said. “They look at you with amazement and say, ‘What? In my lounge?’”